Advertising and Promotion Executive (Real Estate)

-; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An exciting opportunity in Singapore for a marketing professional with a focus on retail mall marketing. The role involves market research, executing campaigns, managing relationships with tenants, and digital marketing strategies. Candidates should possess a relevant degree and experience in event management and digital marketing tools, with proficiency in design software being a strong advantage.

Qualifications

• Degree in Marketing / Mass Communications or relevant discipline.
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage.
• Proficiency in Design software (Adobe Photoshop, Illustrator, Canva, etc).

Responsibilities

• Assist in market research and identify opportunities to enhance customer engagement and experience.
• Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
• Source and liaise with licensees for atrium, roadshow, and advertising space bookings.
• Develop and implement annual marketing calendars and manage related budgets.

Skills

Digital marketing

Social media management

Event management

Market research

Customer engagement

Education

Degree in Marketing / Mass Communications

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Job description

Working location: Near Bukit Timah

Mon to Fri 9am - 5.30pm

Must have experience handling heartland malls

Job Duties:

• Assist in market research and identify opportunities to enhance customer engagement and experience.
• Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
• Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive A&P revenue.
• Develop and implement annual marketing calendars and manage related budgets.
• Manage digital marketing, content creation, and social media engagement across platforms.
• Maintain close relationships with tenants, encouraging participation in marketing activities.
• Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
• Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
• Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
• Support administrative processes including procurement, vendor sourcing, and financial tracking.
• Assist with design work for posters, decals, signages, and displays as needed.
• Perform ad hoc tasks as assigned by the supervisor or department head.

Requirement:

• Degree in Marketing / Mass Communications or relevant discipline
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

EA License No: 19C9611

EA Personnel Reg No: R1433735 Teng Wei Mun (Celest)