Account Manager

Lotus Bakeries; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading snack company is seeking an Operational & Commercial Support professional based in Singapore. This role involves building the Lotus Biscoff brand in the Philippines, achieving specific KPIs, and collaborating with local partners. The ideal candidate will have a Master’s degree and extensive knowledge of the retail landscape in the Philippines, alongside strong analytical skills and communication abilities. Frequent travel to the Philippines will be required, with a focus on growth and market insight.

Qualifications

• You are an ambitious person with extensive knowledge of the Filipino retail and distribution landscape.
• Willing to travel frequently to the Philippines and occasionally within the region.
• Results-driven, with a proactive approach to planning and execution.

Responsibilities

• Build the Lotus Biscoff brand and business in the Philippines.
• Achieve country-specific KPIs and growth targets.
• Create and implement Joint Business Plans with commercial partners.
• Collaborate closely with Customer Service for order planning and payment follow-ups.
• Analyze market data to monitor brand performance and identify growth opportunities.

Skills

Knowledge of Filipino retail and distribution landscape

Strong analytical skills

Excellent communication

Proficient in MS Office

Fluent in English and Tagalog

Intercultural intelligence

Education

Master's degree in Economics, Sales, Marketing, or related field

Tools

MS Office (Excel & PowerPoint)

SAP knowledge

Job description

Operational & Commercial Support

• You will be the driving force behind building the Lotus Biscoff brand and business in the Philippines.
• You will be responsible for achieving country-specific KPIs and growth targets.
• Your mission is to localize and implement the global Lotus Biscoff Growth Model strategy by mapping business opportunities and through Joint Business Plans with our commercial partner(s).
• You will report to the Manager South East Asia (based in Hong Kong).
• Act as the primary commercial contact for our local partner(s).
• Lead the day-to-day execution of the approved country strategy.
• Provide hands‑on support to our local partners in branding, assortment, distribution build up, pricing, activations, Away‑from‑Home projects, retail discussions & negotiations etc.
• Develop tools and supportive sales & trade organizers for the sales & key account teams of our partners.
• Participate in trade meetings & negotiations.
• Meet sales & merchandising teams across the country to train and facilitate business, share learnings & best practices, listen to their needs and questions, energize and inspire them to keep Biscoff top of mind.
• You spend as much as possible time with our distributors and partners. You’ll be based in our Singapore office, but will frequently visit our distributor and end customers in Singapore; as well as travel to Indonesia to build our business there – in close collaboration with our distributor.
• Collaborate daily and closely with the Customer Service (Hong Kong) team regarding order planning, S&OP inputs, and payment follow‑ups.

Strategic Development & Market Insights

• Map the entire eco‑system for the Philippines and develop in‑depth knowledge of the Philippine retail and Away‑From‑Home landscape; including e‑commerce, modern trade, and traditional trade.
• Define market opportunities by channel, geographical area, (retail) banners, AfH players etc. Define potential, set priorities, and define specific route‑to‑market.
• Define optimal range architecture and price/volume mix per channel, in collaboration with the Revenue Growth & Marketing team (Belgium).
• Co‑create Joint Business Plans with the distributor, setting clear KPIs and growth levers.
• Inspire parties and share best practices across markets and identify new business opportunities.
• Analyze market data (e.g. in‑market sales, scan sales, …) to monitor brand performance and identify growth opportunities.
• Monitor distributor performance and advise when action needed.
• Contribute to the annual Area Action Plan and provide strategic input to the General Manager International Distributors Biscoff (Belgium).
• Prepare and participate in data‑driven business reviews at country and area level.

Qualifications & Requirements

• You are an ambitious person with extensive knowledge of the Filipino retail and distribution landscape.
• Willing to travel frequently to the Philippines and occasionally within the region.
• Master’s degree in Economics, Sales, Marketing, or related field.
• Entrepreneurial mindset with a passion for building international brands.
• Strong analytical skills and attention to detail; experience with Nielsen, IRI, or Kantar is a plus.
• Results‑driven, with a proactive approach to planning and execution.
• Excellent communicator, able to work independently and collaboratively across teams.
• High intercultural intelligence and empathy for diverse cultures and lifestyles.
• Proficient in MS Office (Excel & PowerPoint); SAP knowledge is an asset.
• Experience in e‑commerce and digital media is a plus.
• Fluent in English and Tagalog; additional regional languages are a strong advantage.