SaaS Growth SDR | Lead Gen & Intro Demos

Dafater; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Dafater is seeking a Sales Development Representative (SDR) to generate qualified sales opportunities and continuously feed the sales pipeline in Riyadh. You will conduct structured outreach, identify customer needs, and qualify prospects before handing them to Account Executives for closing.

The role emphasizes onboarding, demos, and KPI-driven performance within a fast-growing SaaS environment. Arabic fluency is essential, with English as a plus, and CRM diligence is required.

Qualifications

• Diploma or Bachelor’s degree in Business Administration, Marketing, or related field.
• 40–60 daily outreach activities (calls + emails).
• Hands-on experience with CRM systems (Heros CRM or similar).
• Strong verbal and written communication in Arabic; English is a plus.
• Excellent active listening and ability to identify customer pain points.
• Strong time management in a fast-paced, multi-tasking environment.
• Basic understanding of B2B Software / SaaS environments is preferred.

Responsibilities

• Prospect and build targeted lead lists based on ICP.
• Conduct cold outreach via calls and structured emails to hit activity targets.
• Qualify leads using BANT or equivalent and ensure data completeness.
• Convert qualified leads into opportunities and hand over to AEs with CRM documentation.
• Maintain professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos when required, articulating core value propositions.
• Achieve and track KPIs: outreach activity, qualified opportunities, conversion rates.

Skills

Outbound outreach

Arabic fluency

English proficiency

Active listening

Time management

Education

Bachelor’s or Diploma

Tools

Heros CRM

Job description

Dafater is seeking a Sales Development Representative (SDR) to generate qualified sales opportunities and continuously feed the sales pipeline in Riyadh. You will conduct structured outreach, identify customer needs, and qualify prospects before handing them to Account Executives for closing.

The role emphasizes onboarding, demos, and KPI-driven performance within a fast-growing SaaS environment. Arabic fluency is essential, with English as a plus, and CRM diligence is required.