Sales Development Representative (SDR)

Dafater; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Benefits offered by this job

Career growth

CRM exposure

Competitive compensation

Job summary

Dafater is seeking a Sales Development Representative (SDR) to drive qualified opportunities and feed the sales pipeline. You will conduct targeted prospecting, perform cold outreach, and qualify leads before handing them to Account Executives for closing.

The role emphasizes structured outreach, strong communication in Arabic, CRM documentation, and achieving KPI targets across outreach activity, qualified opportunities, and conversions.

Qualifications

• Diploma or Bachelor’s degree in a related field.
• Ability to perform 40–60 daily outreach activities (calls + emails).
• Hands-on experience with CRM systems (preferably Heros CRM or similar).
• Strong verbal and written communication in Arabic; English a plus.
• Excellent listening skills and ability to articulate value propositions.
• Strong time management in a fast-paced environment.
• Basic understanding of B2B Software / SaaS environments is a plus.

Responsibilities

• Conduct prospecting activities and build targeted lead lists based on defined ICP.
• Perform cold outreach activities including calls and structured email campaigns to meet daily and weekly activity targets.
• Qualify leads using frameworks such as BANT (or equivalent) and ensure completeness of opportunity data.
• Convert qualified leads into sales opportunities and handover to Account Executives (AEs) with proper CRM documentation.
• Maintain consistent and professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos (Intro Demo) when required, clearly articulating the product’s core value proposition.
• Achieve and maintain performance KPIs including; Number of outreach activities, Number of qualified opportunities, and Conversion rates.

Skills

Prospecting

Cold outreach

Arabic communication

Education

Diploma or Bachelor's degree in Business Administration, Marketing, MIS, or related field

Tools

CRM systems (Heros CRM or similar)

Job description

About the job Sales Development Representative (SDR)

Job Summary

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and consistently feeding the sales pipeline. This role focuses on structured outreach to target segments, identifying customer needs, and qualifying prospects before handing them over to the Account Executives (AEs) for closing.

The SDR plays a critical role in ensuring a continuous flow of opportunities and supporting the company’s revenue growth objectives.

Key Responsibilities

• Conduct prospecting activities and build targeted lead lists based on defined Ideal Customer Profile (ICP).
• Perform cold outreach activities including calls and structured email campaigns to meet daily and weekly activity targets.
• Qualify leads using frameworks such as BANT (or equivalent) and ensure completeness of opportunity data.
• Convert qualified leads into sales opportunities and handover to Account Executives (AEs) with proper CRM documentation.
• Maintain consistent and professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos (Intro Demo) when required, clearly articulating the product’s core value proposition.
• Achieve and maintain performance KPIs including; Number of outreach activities, Number of qualified opportunities, and Conversion rates.

Qualifications

• Diploma or Bachelor’s degree in Business Administration, Marketing, Management Information Systems, or a related field.
• Ability to perform 40–60 daily outreach activities (calls + emails).
• Hands‑on experience with CRM systems (preferably Heros CRM or similar).
• Strong verbal and written communication skills in Arabic; English is a plus.
• Excellent active listening skills with the ability to identify customer pain points and articulate clear value propositions.
• Strong time management and prioritization skills in a fast‑paced, multi‑tasking environment.
• Basic understanding of B2B Software / SaaS environments is highly preferred.

Why Join Dafater?

• Be part of a fast‑growing SaaS company shaping the future of business management solutions.
• Work in a dynamic and performance‑driven environment with clear career growth paths.
• Gain hands‑on exposure to modern sales methodologies and CRM systems.
• Collaborate with a professional and supportive team focused on results and continuous improvement.
• Competitive compensation and an opportunity to directly impact company growth.

Dafater is an equal opportunity employer. We are committed to creating an inclusive environment for all employees. All qualified applicants will be considered without regard to gender, nationality, religion, age, disability, or any other protected status.