Sales Development Representative

Dafater; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Dafater is seeking a Sales Development Representative (SDR) to generate qualified sales opportunities and continuously feed the sales pipeline in Riyadh. You will conduct structured outreach, identify customer needs, and qualify prospects before handing them to Account Executives for closing.

The role emphasizes onboarding, demos, and KPI-driven performance within a fast-growing SaaS environment. Arabic fluency is essential, with English as a plus, and CRM diligence is required.

Qualifications

• Diploma or Bachelor’s degree in Business Administration, Marketing, or related field.
• 40–60 daily outreach activities (calls + emails).
• Hands-on experience with CRM systems (Heros CRM or similar).
• Strong verbal and written communication in Arabic; English is a plus.
• Excellent active listening and ability to identify customer pain points.
• Strong time management in a fast-paced, multi-tasking environment.
• Basic understanding of B2B Software / SaaS environments is preferred.

Responsibilities

• Prospect and build targeted lead lists based on ICP.
• Conduct cold outreach via calls and structured emails to hit activity targets.
• Qualify leads using BANT or equivalent and ensure data completeness.
• Convert qualified leads into opportunities and hand over to AEs with CRM documentation.
• Maintain professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos when required, articulating core value propositions.
• Achieve and track KPIs: outreach activity, qualified opportunities, conversion rates.

Skills

Outbound outreach

Arabic fluency

English proficiency

Active listening

Time management

Education

Bachelor’s or Diploma

Tools

Heros CRM

Job description

Job Summary

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and consistently feeding the sales pipeline. This role focuses on structured outreach to target segments, identifying customer needs, and qualifying prospects before handing them over to the Account Executives (AEs) for closing.

The SDR plays a critical role in ensuring a continuous flow of opportunities and supporting the company’s revenue growth objectives.

Key Responsibilities

• Conduct prospecting activities and build targeted lead lists based on defined Ideal Customer Profile (ICP).
• Perform cold outreach activities including calls and structured email campaigns to meet daily and weekly activity targets.
• Qualify leads using frameworks such as BANT (or equivalent) and ensure completeness of opportunity data.
• Convert qualified leads into sales opportunities and handover to Account Executives (AEs) with proper CRM documentation.
• Maintain consistent and professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos (Intro Demo) when required, clearly articulating the product’s core value proposition.
• Achieve and maintain performance KPIs including; Number of outreach activities, Number of qualified opportunities, and Conversion rates.

Qualifications

• Diploma or Bachelor’s degree in Business Administration, Marketing, Management Information Systems, or a related field.
• Ability to perform 40–60 daily outreach activities (calls + emails).
• Hands‑on experience with CRM systems (preferably Heros CRM or similar).
• Strong verbal and written communication skills in Arabic; English is a plus.
• Excellent active listening skills with the ability to identify customer pain points and articulate clear value propositions.
• Strong time management and prioritization skills in a fast‑paced, multi‑tasking environment.
• Basic understanding of B2B Software / SaaS environments is highly preferred.

Why Join Dafater?

• Be part of a fast‑growing SaaS company shaping the future of business management solutions.
• Work in a dynamic and performance‑driven environment with clear career growth paths.
• Gain hands‑on exposure to modern sales methodologies and CRM systems.
• Collaborate with a professional and supportive team focused on results and continuous improvement.
• Competitive compensation and an opportunity to directly impact company growth.

If you are passionate about sales, enjoy building relationships, and thrive in a target‑driven environment, we would love to hear from you.

Dafater is an equal opportunity employer. We are committed to creating an inclusive environment for all employees. All qualified applicants will be considered without regard to gender, nationality, religion, age, disability, or any other protected status.