Dynamic SDR: Build Pipeline & Demos

Dafater; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Benefits offered by this job

Career growth

CRM exposure

Competitive compensation

Job summary

Dafater is seeking a Sales Development Representative (SDR) to drive qualified opportunities and feed the sales pipeline. You will conduct targeted prospecting, perform cold outreach, and qualify leads before handing them to Account Executives for closing.

The role emphasizes structured outreach, strong communication in Arabic, CRM documentation, and achieving KPI targets across outreach activity, qualified opportunities, and conversions.

Qualifications

• Diploma or Bachelor’s degree in a related field.
• Ability to perform 40–60 daily outreach activities (calls + emails).
• Hands-on experience with CRM systems (preferably Heros CRM or similar).
• Strong verbal and written communication in Arabic; English a plus.
• Excellent listening skills and ability to articulate value propositions.
• Strong time management in a fast-paced environment.
• Basic understanding of B2B Software / SaaS environments is a plus.

Responsibilities

• Conduct prospecting activities and build targeted lead lists based on defined ICP.
• Perform cold outreach activities including calls and structured email campaigns to meet daily and weekly activity targets.
• Qualify leads using frameworks such as BANT (or equivalent) and ensure completeness of opportunity data.
• Convert qualified leads into sales opportunities and handover to Account Executives (AEs) with proper CRM documentation.
• Maintain consistent and professional follow-up sequences across multiple touchpoints.
• Deliver introductory product demos (Intro Demo) when required, clearly articulating the product’s core value proposition.
• Achieve and maintain performance KPIs including; Number of outreach activities, Number of qualified opportunities, and Conversion rates.

Skills

Prospecting

Cold outreach

Arabic communication

Education

Diploma or Bachelor's degree in Business Administration, Marketing, MIS, or related field

Tools

CRM systems (Heros CRM or similar)

Job description

Dafater is seeking a Sales Development Representative (SDR) to drive qualified opportunities and feed the sales pipeline. You will conduct targeted prospecting, perform cold outreach, and qualify leads before handing them to Account Executives for closing.

The role emphasizes structured outreach, strong communication in Arabic, CRM documentation, and achieving KPI targets across outreach activity, qualified opportunities, and conversions.