Marketing Coordinator

Qsas | A PIF Company; Medina Province; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading tourism company in Saudi Arabia seeks a Marketing and Visitor Experience Manager to oversee operations and drive marketing strategies at key attractions. This role demands fluency in Arabic and English, along with 3-5 years of experience in marketing, customer experience, or tourism. The ideal candidate will manage operational performance, execute events, and foster partnerships to enhance visitor engagement and satisfaction, striving for excellence in guest experiences.

Qualifications

• Bachelor degree in relevant field.
• Fluency in Arabic and English, both spoken and written.
• 3-5 years of experience in customer experience, marketing, or tourism.
• Proven experience managing visitor destinations or tourism facilities.

Responsibilities

• Oversee daily operational performance and service levels.
• Execute integrated marketing campaigns and drive engagement.
• Plan and execute internal and external events to enhance experience.
• Build relationships with tourism entities and stakeholders.
• Prepare reports on KPIs for visitor experience and marketing activities.

Skills

Visitor experience management

Brand marketing

Digital marketing

Event planning

Influencer engagement

Education

Bachelor degree in Marketing, Customer Experience, Tourism Management, Business Administration, or related field

Job description

JOB PURPOSE

To design, execute and continuously improve the full visitor journey at both Al Sirah Experience and Bustan Al-Mustadal, ensuring world class guest satisfaction, high engagement, and operational excellence.

Additionally, the role manages all marketing activities including digital presence, influencer partnerships, brand marketing, PR alignment, and internal/external events, to enhance visibility, increase footfall, strengthen brand equity, and support Qsas’ strategic objectives aligned with Vision 2030.

Key Responsibilities

Core Responsibilities

• Oversee daily operational performance, including visitor flow, service levels, and overall site readiness.
• Establish and maintain customer service standards and provide continuous training for visitor-facing teams.
• Execute integrated marketing campaigns, including digital marketing, paid media, content strategy, and brand awareness initiatives.
• Succeed influencer collaborations, media visits, and content creators to enhance visibility and drive visitor engagement.
• Plan and execute internal and external events, activations, and seasonal programs that enrich the visitor experience and increase footfall.
• Build and maintain strong relationships with tourism entities, government partners, and strategic stakeholders within the Madinah ecosystem.
• Track and report key performance indicators (KPIs) for visitor experience and marketing activities, providing periodic reports to senior management.
• Track and report key performance indicators (KPIs) for visitor experience and marketing activities, providing periodic reports to senior management. Responsibilities: General Management
• Coordinate with internal departments (PR, Events, Operations, Finance, Procurement, HR) to ensure alignment and cohesive execution.
• Oversee the implementation of approved operational and marketing plans within set timelines.
• Represent the company with partners, stakeholders, and official entities when required.
• Prepare and submit regular reports to executive management, highlighting performance, achievements, challenges, and recommendations.
• Ensure full compliance with company policies, quality standards, health and safety requirements, and operational guidelines.

QUALIFICATIONS AND EXPERIENCE

Minimum Qualifications

• Bachelor degree in Marketing, Customer Experience, Tourism Management, Business Administration, or related field.
• Fluency in Arabic and English (spoken and written).
• Strong knowledge of visitor experience management and brand marketing.

Years & Nature of Experience

• Minimum of 3-5 years of experience in customer experience, destination management, marketing, or tourism operations.
• Proven experience in managing visitor destinations, attractions, or entertainment/tourism facilities.
• Hands on background in digital marketing, on-ground activations, and influencer engagement.

Technical Competencies

• Experience design and visitor journey mapping.
• Digital marketing and analytics.
• Influencer management and PR alignment.
• Reporting, KPIs, and performance measurement.
• Strong copywriting and content direction.

Behavioral competencies

• Creative thinker with high attention to detail.
• Problem-solving and decision-making under pressure.
• Ability to work in fast-paced, operational environments.
• Strong communication and interpersonal skills.
• Passion for culture, entertainment, and guest experience excellence.