Marketing Analytics & Insights Strategy Lead

WEbook, Inc.; Riyadh; On-site; SAR 280,000 - 360,000; Full time

Job summary

WEbook, Inc. in Saudi Arabia is seeking a Senior Marketing Intelligence Officer to design data strategy, build dashboards, and drive data-driven decisions. You will partner with Performance, CRM, BI, and Regional Marketing to connect activities with business impact.

You will lead real-time KPI dashboards, automated reporting, forecasting, and research initiatives across multiple regions, enabling sharper marketing optimization and accountability.

Qualifications

• 5–7 years of experience in marketing analytics, BI, or data science.
• Experience building dashboards using Looker Studio, Tableau, Power BI, or similar.
• Proficiency in SQL, Excel, and at least one statistical tool (Python, R).
• Fluent in English; Arabic is a plus.

Responsibilities

• Build, manage, and improve real-time dashboards tracking core marketing KPIs across markets.
• Develop automated reporting frameworks for leadership and regional teams.
• Forecast user growth, revenue impact, and campaign performance using historical data.
• Conduct brand health tracking, including awareness and NPS across regions.
• Lead primary and secondary research to inform strategic decisions.
• Collaborate with regional marketing leads to localize optimization strategies.

Skills

Dashboards

SQL

Excel

Python/R

Marketing KPIs

Cross-functional collaboration

Storytelling

English fluency

Education

Bachelor’s or Master’s in Marketing Analytics, Statistics, Data Science, or related field

Tools

Looker Studio

Tableau

Power BI

Job description

WEbook, Inc. in Saudi Arabia is seeking a Senior Marketing Intelligence Officer to design data strategy, build dashboards, and drive data-driven decisions. You will partner with Performance, CRM, BI, and Regional Marketing to connect activities with business impact.

You will lead real-time KPI dashboards, automated reporting, forecasting, and research initiatives across multiple regions, enabling sharper marketing optimization and accountability.