Head of Marketing & Brand Growth

WEbook, Inc.; Riyadh; On-site; SAR 350,000 - 550,000; Full time

Job summary

WEbook, Inc. in Riyadh is seeking a Director-level marketing leader to oversee brand strategy, campaigns, content, creative execution, reporting, and team management.

You will turn strategy into action, drive proactive marketing, spot cultural moments, form partnerships, and develop guerrilla activations to keep WEbook visible and ahead of the market across KSA and international markets. This hands-on role blends creative leadership with operational excellence.

Qualifications

• Bachelor's degree in Marketing.
• Director-level marketing leader with experience in a high-growth consumer, technology, entertainment, sports, media, or platform business.
• Proven ability to lead multidisciplinary teams and manage through senior managers.
• Strong track record in integrated campaigns, content, brand, social media, partnerships, PR, and experiential marketing.
• Highly creative, with the ability to develop unconventional, culturally relevant, and guerrilla-style marketing ideas.
• Commercially and analytically strong, with confidence in budgets, reporting, performance metrics, and marketing effectiveness.
• A hands-on operator who creates clarity, maintains momentum, and ensures work is completed to a high standard.
• Proactive and decisive, bringing solutions rather than escalating problems unnecessarily.
• Able to challenge constructively, make difficult decisions, and balance creative ambition with operational reality.
• Fluent in English, with Arabic strongly preferred.

Responsibilities

• Own the day-to-day operation of the marketing organization, translating strategy into clear priorities, plans, timelines, and accountable owners.
• Lead campaign and content execution, ensuring work is delivered on brief, on time, within budget, and to the expected standard.
• Build a proactive pipeline of creative marketing ideas, cultural opportunities, guerrilla activations, partnerships, and brand moments.
• Act as the first line of leadership for the team, resolving delivery, performance, and operational issues before they escape.
• Maintain brand consistency and creative quality across campaigns, content, social media, partnerships, PR, and customer communications.
• Own marketing reporting and performance visibility, providing clear insights, risks, recommendations, and actions without requiring follow-up.
• Manage senior team members, agencies, and external partners, holding them accountable for performance, quality, and delivery.
• Work closely with commercial, product, technology, partnerships, and regional teams to ensure marketing supports growth across KSA and international markets.

Skills

Leadership

Multidisciplinary teams

Integrated campaigns

Content marketing

Brand management

Social media

Partnerships/PR

Guerrilla marketing

Budgeting & analytics

Education

Bachelor's degree in Marketing

Job description

WEbook, Inc. in Riyadh is seeking a Director-level marketing leader to oversee brand strategy, campaigns, content, creative execution, reporting, and team management.

You will turn strategy into action, drive proactive marketing, spot cultural moments, form partnerships, and develop guerrilla activations to keep WEbook visible and ahead of the market across KSA and international markets. This hands-on role blends creative leadership with operational excellence.