Analytics-Driven Digital Marketing Lead

Parker Connect; Saudi Arabia; On-site; SAR 150,000 - 210,000; Full time

Job summary

Parker Connect is seeking a Digital Marketing Lead for a senior marketing role in Saudi Arabia. The position focuses on leading paid search, display and social campaigns, and aligning messaging across diverse markets.

You will manage end-to-end campaigns, analyze performance with Google Analytics, and report insights to senior management, driving optimization and business growth in a dynamic Middle East market.

Qualifications

• Experience leading paid digital marketing across multiple channels.
• Ability to translate business goals into integrated campaigns.
• Strong data-driven mindset with analytics tooling.

Responsibilities

• Oversee and manage paid search, display ads, social media campaigns, and other performance-driven digital marketing efforts.
• Coordinate with teams to ensure tailored approaches and messaging that resonate with diverse cultural and market segments through content management.
• Manage end-to-end campaign execution, from concept and media plan to tracking and performance analysis.
• Utilize Google Analytics, social media insights, and other data tools to drive optimization and report on campaign performance to senior management.
• Use insights to refine and optimize digital marketing strategies and tactics.

Skills

Paid search

Display ads

Social media campaigns

Campaign management

Google Analytics

Data-driven marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Parker Connect is seeking a Digital Marketing Lead for a senior marketing role in Saudi Arabia. The position focuses on leading paid search, display and social campaigns, and aligning messaging across diverse markets.

You will manage end-to-end campaigns, analyze performance with Google Analytics, and report insights to senior management, driving optimization and business growth in a dynamic Middle East market.