Senior Marketing Intelligence Officer

WEbook, Inc.; Riyadh; On-site; SAR 280,000 - 360,000; Full time

Job summary

WEbook, Inc. in Saudi Arabia is seeking a Senior Marketing Intelligence Officer to design data strategy, build dashboards, and drive data-driven decisions. You will partner with Performance, CRM, BI, and Regional Marketing to connect activities with business impact.

You will lead real-time KPI dashboards, automated reporting, forecasting, and research initiatives across multiple regions, enabling sharper marketing optimization and accountability.

Qualifications

• 5–7 years of experience in marketing analytics, BI, or data science.
• Experience building dashboards using Looker Studio, Tableau, Power BI, or similar.
• Proficiency in SQL, Excel, and at least one statistical tool (Python, R).
• Fluent in English; Arabic is a plus.

Responsibilities

• Build, manage, and improve real-time dashboards tracking core marketing KPIs across markets.
• Develop automated reporting frameworks for leadership and regional teams.
• Forecast user growth, revenue impact, and campaign performance using historical data.
• Conduct brand health tracking, including awareness and NPS across regions.
• Lead primary and secondary research to inform strategic decisions.
• Collaborate with regional marketing leads to localize optimization strategies.

Skills

Dashboards

SQL

Excel

Python/R

Marketing KPIs

Cross-functional collaboration

Storytelling

English fluency

Education

Bachelor’s or Master’s in Marketing Analytics, Statistics, Data Science, or related field

Tools

Looker Studio

Tableau

Power BI

Job description

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.comis Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales.

Role Overview:

The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You’ll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

Key Responsibilities:

• Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
• Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
• Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
• Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
• Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
• Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
• Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
• Design and own the marketing measurement framework that ties media investment to business outcomes.
• Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
• Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
• Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.
• Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation.
• Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.
• Introduce statistical methodologies (e.g. regression, cluster analysis, factor analysis) to deepen analytical methodology.
• Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.

• 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
• Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
• Solid understanding of marketing KPIs and their connection to business outcomes.
• Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
• Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
• Proven track record in applying forecasting and predictive modeling techniques.
• Experience with primary and secondary research, including brand tracking and consumer insights.
• Exceptional storytelling and communication skills, including executive reporting.
• Ability to work cross-functionally with marketing, BI, product, and finance teams.
• Fluent in English; Arabic is a plus.
• Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.