Digital Marketing Senior / Expert (Banking)

Integrated Solutions Tawantech; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading tech solutions provider in Saudi Arabia is seeking a results-driven Digital Marketing Specialist/Manager. This role involves overseeing marketing campaign ROI, analyzing customer journeys, and serving as the point of contact for marketing initiatives. The ideal candidate must have a deep understanding of digital marketing strategies, data-driven decision-making skills, and the ability to enhance marketing efforts through collaboration and analytics.

Qualifications

• Deep understanding of digital marketing strategies.
• Ability to analyze customer journeys and funnels.
• Experience in maximizing campaign performance.

Responsibilities

• Monitor and evaluate ROI for marketing campaigns.
• Analyze user journeys to improve engagement.
• Develop and implement digital marketing strategies.

Skills

Data-driven decision-making

Digital marketing strategies

Analytics tools

Content marketing

SEO/SEM

Customer experience analysis

Job description

We are seeking a results-driven Digital Marketing Specialist/Manager to join our team. The ideal candidate will be responsible for overseeing the ROI of marketing campaigns, analyzing customer journeys and funnels, and acting as the single point of contact (SPOC) for all marketing initiatives. This role requires a deep understanding of digital marketing strategies, data-driven decision-making, and the ability to align marketing efforts with the overall digital roadmap.

Key Responsibilities

Campaign ROI Management

• Monitor and evaluate the return on investment (ROI) for all marketing campaigns.
• Identify areas for optimization to maximize campaign performance.
• Prepare regular performance reports for stakeholders, providing actionable insights.

Analyze funnels of experience and journeys

• Analyze user journeys, funnels, and overall customer experience across digital platforms.
• Identify friction points and opportunities for improving engagement and conversion.
• Collaborate with UX/UI and product teams to enhance user experience based on data-driven insights.

Digital Marketing Expertise

• Develop and implement comprehensive digital marketing strategies, including social media, paid campaigns, SEO/SEM, email marketing, and content marketing.
• Stay updated with industry trends, tools, and best practices to ensure competitive advantage.
• Optimize marketing efforts using analytics tools and performance metrics.

SPOC for Marketing & Digital Roadmap

• Serve as the single point of contact (SPOC) for marketing initiatives across departments.
• Represent the marketing team in strategic planning discussions, ensuring alignment with the digital roadmap.
• Coordinate cross-functional teams to ensure timely execution of marketing plans.