Social Media Marketing jobs in France

About the company: The company is an international clothing retailer that excels in designing durable apparel. Their simple, basics-inspired clothing consistently thrives through various trend cycles and seasons.

• Develop the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters.
• Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing.
• Develop digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales.
• Work closely with the E‑Commerce department to grow the digital business strategically.
• Support the planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
• Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
• Develop and optimise cost and budget of online marketing strategies.
• Analyze marketing data to assess performance and identify areas for improvement.
• Collaborate with agencies and other vendor partners.
• Stay up-to-date with industry best practices and upskill knowledge and capabilities of the team.

• Bachelors degree in any related field (Marketing Preferred)
• Strong proficiency in English (written & verbal)
• At least 8 years of working experience in the related field.
• Has expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform.
• Proficiency in paid advertising to maximise visibility, engagement and conversions while optimising ad spend.
• Experienced in managing and creating website and app content.
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
• Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
• Ability to display growth mindset to drive demand generation in digital platforms.
• Experience in measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, etc.
• Experience in people and stakeholder management to drive business results.
• Self-driven and able to drive fresh initiatives to meet business needs.

Petaling Jaya