Senior Digital Marketing Executive

Cultivar Staffing & Search; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent FinTech firm in Kuala Lumpur seeks a Digital Marketing Executive to strategize and execute campaigns aimed at lead generation. Candidates should have over 2 years of digital marketing experience, particularly with PPC management and strong copy-writing skills. This is an opportunity to work in a dynamic team and contribute to various marketing efforts in a rapidly expanding company.

Qualifications

• More than 2 years of digital marketing experience.
• Experience managing Pay Per Click and Affiliate programs preferred.
• Strong persuasive copy-writing skills.
• Competent with Google Analytics, SEO/SEM, and Adwords.

Responsibilities

• Conceptualizing and strategizing campaigns for lead generation.
• Implementing strategies to effectively reach target audiences.
• Measuring and reporting performance of digital marketing campaigns.

Skills

Digital marketing experience

PPC management

Copy-writing skills

Google Analytics

SEO/SEM

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Digital Marketing Executive

Job Description

Our client is looking for a Digital Marketing Executive to support a rapidly expanding FinTech company.

Location: KL, Malaysia

You will be joining a young and dynamic team of marketing professionals, where you'll have the opportunity to get involved in many aspects of digital marketing, from overall strategizing, right down to the execution.

As a Digital Marketing Executive, you will be focusing on conceptualizing and strategizing campaigns to generate leads from multiple digital channels, to our workshops. Leverage on data to identify opportunities to improve performance and ROI of campaigns.

What you will be doing

• Understand the core concept of Direct Response Marketing in 3 main areas: Message, Market and Media. ROI driven.
• Work out online marketing strategies, methods, and tools to promote and effectively market and sell the companys products and services to the target audience via a variety of media platforms such as social media (Facebook, etc), Google, Traditional & unconventional media.
• Work closely with Education, Business Development and Membership division implementing the various strategies and methods to effectively reach out to different target audience, thereby generating a great ROI on marketing dollars spent
• Providing on-the-ground support for various events with Business Development

What you need to have

• More than 2 years of digital marketing experience, managing Pay Per Click and Affiliate programs (preferable)
• Preferably 2 years of investing experience in equity market
• Strong persuasive copy-writing skills preferred to be able to influence positive behavior
• Out of the box thinker and always seeking a better way to achieve sustainable results
• Competent with using Google Analytics, SEO/SEM, Adwords and any other PPC platforms
• Strong understanding of lead generation fundamental, strategies and best practices
• Measure and reports performance of all digital marketing campaigns and assesses against goals
• Fast learner who can achieve power-status

*Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform that only shortlisted candidates will be notified.

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