Marketing Assistant

Second Talent; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing international kitchenware brand is seeking a Marketing Assistant to join their team in Kuala Lumpur, Malaysia. This role focuses on creative storytelling, digital marketing, and community engagement. The ideal candidate will have 2-3 years of experience in digital marketing, strong content creation skills, and must be fluent in Mandarin. This position offers an opportunity to work in a dynamic and creative environment.

Qualifications

• 2 - 3 years of experience in digital marketing and/or social media.
• Ability to create engaging, relatable content.
• Comfortable working independently and collaboratively.

Responsibilities

• Brainstorm and collaborate on marketing content.
• Design visual content for social platforms.
• Monitor and report on content performance.

Skills

Fluent in Mandarin

Content creation skills

Understanding of social platforms

Excellent communication skills

Strong copywriting ability

Time management skills

Tools

Canva

Adobe Creative Suite

Job description

Overview

A growing international kitchenware brand is seeking a full-time Marketing Assistant to join the team in Malaysia. We're on a mission to inspire a love of cooking through beautiful, high-quality, multifunctional cookware that’s designed to last. We’re looking for someone who’s creative, eager to learn, and passionate about content, community building, and digital marketing. If you love storytelling, food culture, and finding new ways to engage people online, we want to hear from you.

Responsibilities

• Brainstorm and collaborate on creative content and campaign ideas aligned with the marketing calendar and business goals
• Design visual content and promotional creatives for social platforms (e.g., Instagram, Meta, Pinterest, etc.)
• Stay on top of social and content trends, always exploring what works, what doesn’t, and what’s next
• Understand customer perspectives and turn their challenges into engaging, helpful content showcasing the brand's products and services
• Monitor and report on content performance across both organic and paid digital channels
• Analyze content performance and identify opportunities for improvement
• Provide customer and community support through email, social media, and chat, ensuring fast and thoughtful responses
• Assist in growing our affiliate marketing program with chefs, influencers, restaurants, and more
• Collaborate with SEO and UX teams to enhance search visibility and improve site conversion rates

Requirements

• 2 - 3 years of experience in digital marketing and/or social media
• Fluent in Mandarin (required)
• Strong content creation skills across both paid and organic media
• Solid understanding of current social platforms, digital design trends, and pop culture
• Excellent communication skills and awareness of emerging industry trends
• Strong copywriting ability with consistency in tone and brand personality
• Ability to create engaging, relatable content for targeted audiences
• Highly organized and able to manage multiple priorities effectively
• Comfortable working independently and collaboratively
• Strong time management skills with the ability to meet deadlines
• Open to feedback and willing to iterate on content and strategy
• Familiarity with Canva and/or Adobe Creative Suite