puestos de Marketing Executive en Italia

Job Title: Senior Marketing Executive (3 Positions)

Department: Marketing

Reports To: Marketing Director

Employment Type: Full-time

Position Overview:

The Senior Marketing Executive(s) at INCONTECH (www.incontechgroup.com) play an important role in shaping and executing the company’s BRAND (FMCG & VITAMIN) marketing strategies to enhance brand visibility, drive customer engagement, and support business growth. This position requires a dynamic individual with a blend of creative, analytical, and organisational skills to manage a diverse range of marketing activities.

Position Available: 3 Positions

Salary Range: RM 5000 - RM 7000

Key Responsibilities:

1. Content Planning and Implementation:
   • Develop a content calendar aligned with marketing objectives.
   • Create engaging content for various platforms, including blogs, newsletters, and social media.
   • Coordinate with designers and content creators to produce high-quality materials.
2. Social Media Planning and Operations:
   • Develop platform-specific strategies (FB, IG, TikTok, XHS, YouTube, Community Forums, Blogs).
   • Develop and execute social media strategies to increase brand awareness and engagement.
   • Manage daily operations of social media accounts, including content posting and community management.
   • Analyze social media metrics and report on performance.
3. Paid Media Management:
   • Plan and manage paid advertising campaigns across platforms such as Google Ads and Meta Ads.
   • Plan and manage TV, Radio, and other media platforms.
   • Monitor campaign performance and adjust strategies to optimize ROI.
   • Collaborate with external agencies or freelancers as needed.
4. Influencer/KOL Planning and Execution:
   • Identify and engage with relevant influencers and KOLs to promote INCONTECH products.
   • Coordinate campaigns and monitor their effectiveness (KPI Goals, Timeline).
   • Maintain relationships with influencers to foster ongoing collaborations.
5. Campaign Planning and Execution:
   • Lead the planning and execution of integrated marketing campaigns.
   • Coordinate cross-functional teams to ensure cohesive messaging and timely delivery.
   • Evaluate campaign success and implement improvements for future initiatives.
6. Marketing Collaterals Development:
   • Design and produce marketing collaterals, including brochures, POSM materials, promotional items, product briefs, and data sheets.
   • Ensure all materials align with brand guidelines and effectively communicate product benefits.
   • Manage translation and localization of materials for different markets as needed.
7. Event Management:
   • Organize and manage events such as exhibitions, training sessions, and seminars.
   • Coordinate logistics, including venue selection, vendor management, and on-site execution.
   • Collaborate with internal teams and external partners to ensure successful events.
8. Reporting and Analytics:
   • Track and analyze key marketing metrics to assess performance.
   • Track Budget vs Actual.
   • Prepare regular reports for management, highlighting insights and recommendations.
   • Utilize data to inform strategic decisions and optimize marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in a marketing role, with a focus on digital marketing.
• Proficiency in marketing tools and platforms, such as Google Analytics, Meta Business Suite, and email marketing software.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in the dietary supplement or health and wellness industry.
• Familiarity with SEO and content marketing best practices.
• Knowledge of CRM systems and customer segmentation strategies.

Working Conditions:

• Standard office hours with occasional requirements for extended hours during campaign launches or events.
• Collaborative work environment with opportunities for professional development.
• Shall be able to travel.