Senior Digital Marketing Executive

Randstad (Schweiz) AG; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Senior Marketing Executive to enhance brand visibility and drive customer loyalty through cutting-edge digital marketing strategies. In this pivotal role, you will manage paid advertising campaigns across platforms like Facebook and Google, optimize landing pages, and oversee content development. Your expertise in SEO, SEM, and marketing analytics will be crucial in generating leads and driving sales. Join a forward-thinking team where your contributions will significantly impact the company's growth and customer engagement.

Qualifications

• 3-5 years experience in digital marketing or marketing agency role.
• Proficiency in SEO and SEM with hands-on experience in Google Ads.

Responsibilities

• Implement effective paid digital advertising campaigns on various platforms.
• Track, analyze, and report on marketing campaign performance.

Skills

Digital Marketing

Content Creation

SEO

SEM

Google Ads

Facebook Ads

Marketing Analytics

Copywriting

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Google Tag Manager

Job description

About our client:

Our client is a dynamic and innovative company at the forefront of transforming the region’s transportation landscapes, we are seeking a Senior Marketing Executive to join our team to implement cutting-edge marketing strategies, driving brand visibility, and building customer loyalty.

Introduction on the role

As a Senior Marketing Executive (Digital Marketing & Content Creation), you will play a pivotal role in executing and managing digital marketing strategies to enhance brand visibility, generate leads and drive sales. Reporting to the Marketing Manager, you will be responsible for running paid digital advertising (Facebook Ads Manager, Google Ads Manager), optimizing landing pages/websites, and crafting marketing campaigns to promote the company’s services. Additionally, you will oversee content development, including creative assets, videos, and copywriting for various platforms to engage and retain customers.
Responsibilities

• Implement effective paid digital advertising campaigns on Facebook, Google, Tik Tok and other suitable channels to generate quality leads
• Develop advertising assets, social media, website, email newsletters and blogs contents
• Conduct SEO analysis and produce optimized copywriting for contents
• Plan, coordinate and execute end to end promotional campaigns to enhance customer acquisition and sales conversion
• Conduct A/B testing to make data driven adjustments and optimize funnel effectiveness
• Track, analyze and report on marketing campaign performance and oversee budgeting
• Work with internal and external teams to align event marketing strategies with overall company goals
• Other marketing tasks as needed

Requirements

• Bachelor’s Degree in Marketing, Communications or a related field【Preferred】
• 3-5 years experience in a digital marketing or marketing agency role【Essential】
• Hands-on experience in Google Ads, Facebook Ads, Google Analytics, Google Tag Manager【Essential】
• Proficiency in SEO and SEM 【Essential】
• Experience in image creation, video editing and copywriting【Preferred】
• Proficiency in marketing analytics tools, CRM software, and campaign performance tracking【Preferred】
• Knowledge in full-funnel marketing strategies and multi-channel campaign management 【Preferred】
• Self-motivated, proactive, and results-driven with strong organizational skills 【Preferred】