Senior Marketing Executive

Monroe Consulting Group; Selangor; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Service professional to enhance brand presence and customer engagement. This dynamic role involves leading marketing initiatives, developing impactful strategies, and collaborating with internal teams to create high-quality marketing materials. The ideal candidate will possess a data-driven mindset, strong analytical skills, and hands-on experience with essential marketing tools. Join this forward-thinking organization to make a significant impact on their marketing efforts and drive business objectives.

Qualifications

• 3-5 years experience in marketing with a strong digital strategy background.
• Proficiency in marketing analytics tools and social media platforms.

Responsibilities

• Lead marketing events and campaigns ensuring alignment with branding guidelines.
• Develop and execute marketing communications strategies across digital platforms.

Skills

Marketing Strategy Development

Digital Marketing

Data Analysis

Presentation Skills

Interpersonal Communication

Education

Degree in Marketing

Degree in Business Administration

Degree in Communications

Tools

Power BI

Canva

MS Office

Adobe

Job description

Executive search firm, Monroe Consulting Group is recruiting on behalf of one of the leading multinational Healthcare company. They're in search of dynamic leaders to join their force as a Senior Marketing Service. This role plays crucial part in providing high standard of marketing performance, elevating brand presence, enhancing customer engagement, and ensuring that all marketing efforts are strategically positioned to support overall business objectives and goals.

Job Responsibilities

• Drive and lead implementation of marketing events, programs and provide project and administrative support, ensuring alignment with Global and AP branding guidelines.
• Lead in production of marketing materials, including brochures, leaflets, posters, flyers, newsletters, video and/or animations, roll-ups, gimmicks to meet brand objectives and customer needs.
• Responsible in execution of marketing events including conferences, seminars, booth exhibitions, marketing campaigns, and product launching and ensuring all alignment with compliance.
• Responsible for developing and executing marketing communications strategies across digital platforms channels; oversees content creation in VEEVA, drive CRM digital campaigns for customers and integrated marketing services that enhance brand visibility and drive customer engagement.
• Collaborate with internal stakeholders to create impactful marketing collateral and campaigns.
• Oversee public relations activities, including media engagement, press releases, and influencer partnerships.
• Coordinate web content updates, corporate mailings and direct mail, digital platforms (eg: social media accounts, CRM).
• Analyze digital trends and customer insights to refine marketing strategies and maximize ROI.
• Lead and coordinate with internal team, creative agencies and vendors to deliver high quality marketing assets such as photo library, video and testimony.
• Oversee website management, ensuring optimal user experience and content relevance.
• Analyze customer behavior and market trends to enhance marketing strategies and product positioning.
• Utilize marketing analytics tools to measure performance and drive continuous improvement.
• Plan and execute marketing campaigns that drive customer acquisition, retention, and brand loyalty.
• Plan and keep track of sponsorships, third party events samples and product evaluation compliance application.
• Monitor and report project expenses and process invoices with account payable.
• Other support and administrative activities as needed for marketing department.

Job Requirements

• Preferably with Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3-5 years working experience in marketing field or possess relevant experience and a proven track record in developing long and short-term marketing communication and digital strategies for the organization.
• Data-driven mindset with proficiency in marketing analytics tools and strong expertise in digital social platforms (LinkedIn, Facebook, Instagram, etc)
• Has good presentation, analytical & interpersonal communication skills.
• Independent, entrepreneurial and results oriented.
• Handson experience on relevant software like Power BI, canva, MS Office, Adobe etc.
• Ability to prioritize and balance multiple projects simultaneously. Please note that this is a description of the key result areas for this role at this moment in time, and as our organisation grows and changes, and as the incumbent develops in the role, the key result areas will also change and develop.
• Experience in managing agencies, vendors and marketing allocated budgets.
• Possess own transport and willing to travel
• Experience working in a healthcare environment will be an added advantage.