Senior Marketing Executive (3 Positions)

LIDA CAPITAL SDN. BHD.; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive to drive innovative marketing strategies in the FMCG and vitamin sectors. This role involves crafting engaging content, managing social media operations, and executing impactful campaigns to boost brand visibility and customer engagement. The ideal candidate will possess a blend of creativity and analytical prowess, ensuring effective communication and collaboration across teams. Join a dynamic environment where your contributions will significantly influence business growth and brand success.

Benefits

Professional Development Opportunities

Collaborative Work Environment

Flexible Working Hours

Travel Opportunities

Qualifications

• 3+ years experience in marketing with a focus on digital strategies.
• Strong analytical skills and attention to detail are essential.

Responsibilities

• Develop and execute marketing strategies to enhance brand visibility.
• Manage social media accounts and analyze performance metrics.

Skills

Digital Marketing

Analytical Skills

Content Creation

Social Media Management

Communication Skills

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Google Analytics

Meta Business Suite

Email Marketing Software

Job description

Senior Marketing Executive (3 Positions)

Job Title: Senior Marketing Executive (3 Positions)

Department: Marketing

Reports To: Marketing Director

Employment Type: Full-time

Position Overview:

The Senior Marketing Executive(s) at INCONTECH (www.incontechgroup.com) play an important role in shaping and executing the company’s BRAND (FMCG & VITAMIN) marketing strategies to enhance brand visibility, drive customer engagement, and support business growth. This position requires a dynamic individual with a blend of creative, analytical, and organisational skills to manage a diverse range of marketing activities.

Position Available: 3 Positions

Salary Range: RM 5000 - RM 7000

Key Responsibilities:

1. Content Planning and Implementation:
   • Develop a content calendar aligned with marketing objectives.
   • Create engaging content for various platforms, including blogs, newsletters, and social media.
   • Coordinate with designers and content creators to produce high-quality materials.
2. Social Media Planning and Operations:
   • Develop platform-specific strategies (FB, IG, TikTok, XHS, YouTube, Community Forums, Blogs).
   • Develop and execute social media strategies to increase brand awareness and engagement.
   • Manage daily operations of social media accounts, including content posting and community management.
   • Analyze social media metrics and report on performance.
3. Paid Media Management:
   • Plan and manage paid advertising campaigns across platforms such as Google Ads and Meta Ads.
   • Plan and manage TV, Radio, and other media platforms.
   • Monitor campaign performance and adjust strategies to optimize ROI.
   • Collaborate with external agencies or freelancers as needed.
4. Influencer/KOL Planning and Execution:
   • Identify and engage with relevant influencers and KOLs to promote INCONTECH products.
   • Coordinate campaigns and monitor their effectiveness (KPI Goals, Timeline).
   • Maintain relationships with influencers to foster ongoing collaborations.
5. Campaign Planning and Execution:
   • Lead the planning and execution of integrated marketing campaigns.
   • Coordinate cross-functional teams to ensure cohesive messaging and timely delivery.
   • Evaluate campaign success and implement improvements for future initiatives.
6. Marketing Collaterals Development:
   • Design and produce marketing collaterals, including brochures, POSM materials, promotional items, product briefs, and data sheets.
   • Ensure all materials align with brand guidelines and effectively communicate product benefits.
   • Manage translation and localization of materials for different markets as needed.
7. Event Management:
   • Organize and manage events such as exhibitions, training sessions, and seminars.
   • Coordinate logistics, including venue selection, vendor management, and on-site execution.
   • Collaborate with internal teams and external partners to ensure successful events.
8. Reporting and Analytics:
   • Track and analyze key marketing metrics to assess performance.
   • Track Budget vs Actual.
   • Prepare regular reports for management, highlighting insights and recommendations.
   • Utilize data to inform strategic decisions and optimize marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in a marketing role, with a focus on digital marketing.
• Proficiency in marketing tools and platforms, such as Google Analytics, Meta Business Suite, and email marketing software.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in the dietary supplement or health and wellness industry.
• Familiarity with SEO and content marketing best practices.
• Knowledge of CRM systems and customer segmentation strategies.

Working Conditions:

• Standard office hours with occasional requirements for extended hours during campaign launches or events.
• Collaborative work environment with opportunities for professional development.
• Shall be able to travel.