Digital Marketing Executive

Boss Seven Engineering Sdn Bhd; Klang Municipal Council; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Specialist to drive their marketing strategy. This role involves creating engaging content, optimizing SEO, and managing social media to enhance brand visibility and generate leads. The ideal candidate will possess a blend of creativity and analytical skills, ensuring campaigns are data-driven and effective. Collaborating with cross-functional teams, you will play a key role in aligning marketing efforts with business objectives. If you are passionate about digital marketing and eager to make an impact in the engineering sector, this opportunity is perfect for you.

Qualifications

• Minimum 1 year of experience in digital marketing, preferably in engineering.
• Strong understanding of SEO, SEM, email marketing, and social media marketing.

Responsibilities

• Develop and execute digital marketing campaigns to promote products.
• Optimize website content for search engines and manage paid advertising.

Skills

SEO

Email Marketing

Social Media Management

Content Creation

Digital Advertising

Analytical Thinking

Education

Bachelor's degree/diploma in Marketing

Related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Job description

The Digital Marketing will be responsible for driving the digital marketing strategy of Boss Seven Engineering Sdn Bhd., including content creation, SEO, social media management, email marketing, and digital advertising. This role requires a combination of creativity, technical skills, and analytical thinking to build brand awareness and generate leads through various online platforms.

Key Responsibilities:

1. Develop and execute digital marketing campaigns:

• Design and implement digital marketing strategies to promote products and services.
• Create and manage content across digital channels, including email, website, and blog.

2. SEO and SEM Optimization:

• Optimize website content for search engines to improve organic search rankings.
• Manage and execute paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, and etc

3. Email Marketing:

• Create and manage email marketing campaigns, including newsletters and promotional emails.
• Segment email lists and tailor content to drive engagement and conversions.

4. Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, SEMrush, and social media insights.
• Provide regular reports and recommendations to improve campaign performance.

5. Collaboration with Cross-functional Teams:

• Work closely with the sales, design, and content teams to ensure marketing campaigns align with business goals.
• Provide digital marketing insights to assist with product development and sales strategies.

Requirements:

• Bachelor's degree/diploma in Marketing, Business, or related field.
• Minimum 1 years of experience in digital marketing, preferably in the engineering or industrial sector.
• Strong understanding of SEO, SEM, email marketing, and social media marketing.
• Proficient in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Creative and strategic mindset with the ability to analyze data and improve campaign performance.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and in a team environment.
• Knowledge of the engineering industry is a plus.