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lavori da Business Administration in località Venezuela

Senior Manager/Manager – Marketing (Head of Department)

Cleanpro Laundry Holdings Sdn Bhd

Puchong
In loco
MYR 100.000 - 150.000
30+ giorni fa
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Senior Manager/Manager – Marketing (Head of Department)
Cleanpro Laundry Holdings Sdn Bhd
Puchong
In loco
MYR 100.000 - 150.000
Tempo pieno
30+ giorni fa

Descrizione del lavoro

A leading laundry services provider in Selangor is seeking a Head of Marketing to develop and implement comprehensive marketing strategies. The ideal candidate has over 7 years of experience in marketing, including 3 years in a managerial role, preferably in retail or FMCG. The role involves leading marketing initiatives, brand management, and driving customer engagement. Proficiency in digital marketing and excellent leadership skills are essential for success.

Competenze

  • Minimum 7 years of working experience in a marketing-related field.
  • At least 3 years in a managerial role, preferably in retail or FMCG.
  • Proficient in both written and spoken English and Bahasa Malaysia.

Mansioni

  • Develop and implement marketing strategies to enhance brand reputation.
  • Lead marketing initiatives to drive franchise growth.
  • Design loyalty programs to increase customer retention.

Conoscenze

Leadership
Strategic thinking
Digital marketing tools
Creative thinking
Analytical mindset
Communication skills
Budget management

Formazione

Degree in Marketing or Business Administration

Strumenti

SEO
SEM
Social media platforms
Descrizione del lavoro

The incumbent will act as the Head of the Marketing Department. He/She will develop and implement comprehensive marketing strategies to enhance brand reputation and awareness, promote CLEANPRO's products and services, drive customer engagement, and achieve revenue growth. This role is pivotal in maintaining CLEANPRO’s market leadership and expanding its presence in the self-service laundry industry. His/Her job responsibilities include, but are not limited to, the following:

Marketing and Communication Strategies & Planning
  • Develop and execute effective and comprehensive marketing and communication strategies to achieve business goals and objectives, and strengthen CLEANPRO’s brand position.
  • Monitor market trends, customer needs, and competitor activities to identify opportunities and refine strategies.
  • Lead marketing initiatives to drive franchise growth and outlet performance.
Brand Management
  • Oversee the management, development and consistency of CLEANPRO’s brand identity and communications across all channels.
  • Manage public relations efforts to enhance the company’s reputation and visibility.
  • Collaborate with design and creative teams to produce high-quality marketing materials.
Digital & Traditional Marketing
  • Plan and manage online marketing campaigns, including social media, Google Ads, and email marketing, ensuring optimal Return on Investment (ROI).
  • Execute offline marketing activities such as exhibitions, events, and in-store promotions.
  • Leverage data analytics to track campaign performance and adjust strategies as needed.
Customer Engagement
  • Design loyalty programs and promotions to increase customer retention and repeat visits.
  • Introduce innovative campaigns to boost CLEANPRO PLUS membership and engagement.
  • Gather customer insights through surveys and feedbacks to inform decision made.
Market Research and Analysis
  • Conduct market researches and analyses to identify target customers and understand customers' needs as well as the market's size, growth, trends, competitor's activities.
Team Leadership and Collaboration
  • Lead, motivate and mentor the marketing team to deliver impactful results.
  • Collaborate with sales, franchise, operations, and research & development (R&D) teams to align marketing initiatives with business goals.
  • Build relationships with external agencies, media partners, and other stakeholders.
Job Requirements
  • Degree in Marketing, Business Administration or equivalent.
  • Minimum 7 years of working experience in marketing related field withat least 3 years in a managerial role, preferably in theretail, franchise or Fast-Moving Consumer Goods (FMCG)industries.
  • Experience and knowledge in handlingdigital marketing tools and platforms(SEO, SEM, social media, etc).
  • Proven track record of developing and executing successful marketing strategies that drive revenue and growth.
  • Creative thinker with the ability to develop innovative campaigns and solutions.
  • Proficient in budget management and delivering ROI-driven campaigns.
  • Excellent leadership, communications and negotiation skills.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Able to work independently in a fast-paced environment, manage multiple projects, maintain high standards of confidentiality and meet tight deadlines.
  • Able to think strategically and creatively: analyze, synthesize, recommend and take actions.
  • Proficient in both written and spokenEnglishand Bahasa Malaysia.
  • Proficiency inMandarinandother local Chinese dialectswill be an added advantage.
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* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.

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