Senior Product Researcher

Netflix; Ciudad de México; Presencial; MXN 1,796,000 - 2,336,000; Jornada completa

Descripción de la vacante

A global streaming service in Mexico is seeking a strategic CI leader to drive regional commerce insights across LATAM. The role focuses on creating actionable strategies through deep consumer understanding, aligning insights with product and monetization teams, and integrating those insights into broader business frameworks. Candidates should have over 10 years of experience in consumer insights or related fields, with a strong grasp of quantitative analysis and a passion for influencing senior stakeholders.

Formación

• 10+ years of experience in consumer insights, ideally within tech or media.
• Proficiency in quantitative methods and translating data into insights.
• Strong experience across LATAM markets with a track record of addressing complexity.

Responsabilidades

• Drive commerce strategy across LATAM with deep insights.
• Lead integration of commerce insights with other critical functions.
• Collaborate with country leads to elevate narratives and themes.

Conocimientos

Strategic thinking

Cross-functional collaboration

Quantitative analysis

Consumer insights

Educación

10+ years in consumer insights or related fields

Descripción del empleo

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in more than 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Role

The LATAM Consumer Insights (LATAM CI) team is committed to empowering strategic decision‑making by uncovering deep insights into consumer behaviour, cultural context, and market dynamics across the region.

We are looking for a strategic and collaborative CI leader to take on a pivotal role in advancing our understanding of commerce across LATAM, with an increasing focus on monetisation and regional integration complexity.

This is a high‑impact, cross‑functional role, crucial at the intersection of business partnerships, monetisation, and consumer understanding. You will work across country teams, regional stakeholders, and global CI colleagues to translate insights into action and elevate the role of CI in shaping the company's growth in LATAM.

Key Responsibilities

This role has a dual focus:

1. Lead Regional Commerce CI Strategy

The primary focus of this responsibility is to drive commerce strategy across LATAM through deep, actionable insights, ensuring regional and global alignment.

• Roadmap Management: Build and maintain the regional CI roadmap for commerce, prioritising, designing, and executing research initiatives based on the most pressing business needs and the highest strategic value.
• Partnerships: Act as the primary CI partner for regional partnerships, marketing partnerships, and product teams, tackling complex business questions. This includes audience sizing, optimal bundle constructs, and sales channel optimisation.
• Commerce Country Support: Lead commerce challenges and provide high‑level support and technical guidance to country leads, ensuring that insight deliverables on market‑specific topics (such as non‑member challenges, understanding receptivity to localised pricing and value propositions) are highly actionable and practical for local business partners.
• Global Alignment: Interface regularly with global commerce and growth CI teams, ensuring that LATAM insights and priorities are aligned with and incorporated into regional and global strategies.
• Research Toolkit: Apply a flexible, end‑to‑end research toolkit, including both quantitative and qualitative methods, advanced analytics, and strategic synthesis of existing learnings across markets and functions to generate new discoveries.

2. Strategic and Technical Cross‑Functional Integration Agent

The focus of this responsibility is to ensure the coherence and integration of commerce insights with other critical company functions at both the regional and country levels.

• Integration Agent: Serve as the primary technical and insights integration agent between commerce and other critical functions (content, marketing, and choosing) at the regional and country level, working in close partnership with the country leads.
• Planning & Integration: Support the LATAM CI lead in strategic planning and roadmap alignment efforts to seamlessly connect the critical "Cs" (content, commerce, conversation, and choosing) by leveraging country‑specific insights.
• Elevate Narratives: Actively collaborate with country leads to elevate local work to regional narratives and surface pan‑LATAM themes, ensuring regional stakeholders understand the intersection of commerce insights across Latin America.
• Synthesis and Thematic Initiatives: Actively lead or support cross‑country synthesis efforts and thematic research initiatives that inform business decision‑making and growth strategy across the region.
• Global Representation and Influence: Ensure that LATAM’s strategic contributions and perspectives are well‑represented and influential in global CI forums (e.g., Choosing & Commerce CI), acting as the voice of the region in these discussions.

Who You Are

• Strategic & Collaborative – You connect the dots, see across systems, and influence senior stakeholders with clarity and confidence.
• Cross‑functional Navigator – You thrive in matrixed organisations and excel at aligning across global and regional priorities.
• Consumer‑First Mindset – You bring curiosity, empathy, and deep consumer thinking to all aspects of your work.
• Structured Yet Agile – You bring clarity and focus in ambiguity, and can shift gears to respond to emerging needs.
• Research Generalist with Depth – You’re skilled across qual and quant methods, and you know when to dig deep or zoom out.
• Inclusive & Purposeful Leader – You lead with humility, prioritise team success, and make space for diverse voices and perspectives.

Qualifications

• 10+ years of experience in consumer insights, market research, strategy, or related fields — ideally within tech, media, or growth‑oriented organisations.
• Proven proficiency in quantitative methods and analysis, including research design, statistical modelling, and translating large datasets into actionable insights.
• Strong experience working across LATAM markets, with a proven track record of navigating regional complexity.
• Experience partnering with product, monetisation, and partnership teams, with strong business acumen and curiosity.
• Excellent communication and storytelling skills, with a demonstrated ability to influence senior stakeholders and shape strategy.

We are an equal‑opportunity employer and celebrate diversity, recognising that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.