Senior Marketing Analyst, Gemini (English)

Google; Xico; Presencial; MXN 1,275,000 - 1,641,000; Jornada completa

Descripción de la vacante

A leading tech company in Veracruz is seeking a Quantitative Analyst to analyze large data sets and enhance marketing measurement programs. You’ll leverage your extensive knowledge in data analysis to push branding and performance marketing forward while managing various stakeholders. The ideal candidate holds a Bachelor's degree and has 7 years of experience in research. Join us at a dynamic workplace focused on using technology for user-centric marketing.

Formación

• 7 years of experience designing, scoping, and executing research and analysis projects.
• Experience in campaign brand lift measurement and guiding media planning.
• Ability to communicate effectively with internal stakeholders.

Responsabilidades

• Develop solutions for marketing issues and opportunities for measurement.
• Build measurement plans and analyze campaign results.
• Conduct social media platform analysis for best practices.

Conocimientos

Data analysis

Fluency in English

Digital marketing

Educación

Bachelor's degree in a research or quantitative field

Herramientas

SQL

Looker

Descripción del empleo

Minimum qualifications

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 7 years of experience designing, scoping, and executing research and analysis projects.
• Experience in campaign brand lift measurement and using insights to guide media planning or experience working in digital marketing (e.g., Google analytics, performance incrementality, and multi touch attribution).
• Ability to communicate in English fluently to facilitate conversations with internal stakeholders.

Preferred qualifications

• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
• Experience with data mining principles and querying large data sets (e.g., using SQL for collecting data from multiple data systems).
• Experience with data visualization (e.g., Looker or equivalent Business Intelligence (BI) tool).
• Experience in market research principles such as sampling question wording bias as well as analysis of survey data such as data segmentation and conjoint analysis.
• Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).

About the job

As a Quantitative Analyst, you will be responsible for analyzing large data sets and building expert systems that improve our understanding of the Web and improve the performance of our products.

This effort includes performing complex statistical analysis on non-routine problems and working with engineers to embed models into production systems.

You will manage fast changing business priorities and interface with product managers and engineers.

In this role, you will work as an expert within our team on all things that relate to media incrementality, marketing mix modeling, marketing mix testing, and digital measurement methodologies such as channel level experiments and brand lift tools.

You will maintain global consistency, while keeping regional focus.

You will drive key measurement and enhancement programs that deliver a scaled impact for Google marketing across media campaigns.

Know the user.

Know the magic.

Connect the two.

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Use knowledge of data analysis to develop solutions for marketing issues while also uncovering opportunities for measurement and improvement to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing goals (e.g., conversion lift tests, matched market analysis, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct social media platform analysis and find best practices, and bring surface opportunities and risks otherwise not identified to executive stakeholders.

Equal Employment Opportunity

Google is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

See also Google's EEO Policy and EEO is the Law.

If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.