Senior Brand Strategist

Bebeegrowth; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A growing marketing firm is seeking a Marketing Manager to drive overall marketing strategy and brand management for their Mexican subsidiary. The ideal candidate will lead market research, oversee digital marketing efforts, and manage product launches. With at least 8 years of marketing experience in B2B sectors and strong analytical skills, the candidate must be fluent in English. This role offers an opportunity to significantly enhance brand awareness while aligning with global guidelines.

Formación

• At least 8 years of experience in marketing, preferably in B2B, industrial, automotive, or electronics sectors.
• Proven ability to manage integrated marketing campaigns and develop strategic brand plans.
• Fluent in English; Spanish proficiency a plus.

Responsabilidades

• Spearhead the overall marketing strategy and brand management.
• Develop a comprehensive annual marketing plan.
• Oversee digital marketing endeavors and content creation.

Conocimientos

Integrated marketing campaigns

Analytical skills

Cross-cultural communication

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Marketing VisionaryThe role of the Marketing Manager is to spearhead the overall marketing strategy and brand management for our Mexico subsidiary.

This involves driving growth, enhancing market awareness, and fostering customer engagement.Develop a comprehensive annual marketing plan, incorporating strategies, campaigns, and brand positioning initiatives.Lead market research efforts, competitor analysis, and customer insights programs to inform data-driven decision making.Oversee digital marketing endeavors, content creation, and local market communication to effectively reach target audiences.Coordinate product launches, exhibitions, roadshows, and corporate public relations activities.Manage the marketing budget, ROI, vendor selection, and project execution to ensure efficient resource allocation.Support the sales team with marketing tools, product materials, and lead generation initiatives.Establish and maintain relationships with media outlets, partners, and government organizations to further business objectives.Align local marketing initiatives with global brand guidelines to ensure consistency across markets.Key Qualifications : Bachelor's degree in Marketing, Business, or related fields.At least 8 years of experience in marketing, preferably in B2B, industrial, automotive, or electronics sectors.Proven ability to manage integrated marketing campaigns and develop strategic brand plans.Strong analytical skills, creativity, and cross-cultural communication abilities.Fluent English; Spanish proficiency a plus.