Senior Behavioral Researcher (PPM)

Nielsen; Región Centro; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading global media insights company is seeking a Sr. Behavioral Researcher specializing in Portable People Meter (PPM) methodology. In this hybrid role, you will enhance methodologies, conduct comprehensive research, and contribute to strategic financial planning. The ideal candidate will possess a Master's degree in Behavioral/Social Sciences, at least 5 years of relevant experience, and strong skills in data analysis and storytelling. This position offers the opportunity to significantly impact the accuracy and integrity of audience measurement.

Formación

• 5+ years of experience using research to understand and influence human behavior.
• Ability to manipulate and interpret data to inform business needs.
• Strong organizational skills and clear communication abilities.

Responsabilidades

• Develop, implement, and enhance PPM methodologies.
• Conduct end-to-end primary research studies.
• Analyze trends in methodology and data collection.

Conocimientos

Research methods expertise

Data storytelling

Project management

Interpersonal skills

Critical thinking

Educación

Master’s degree in Behavioral/Social Sciences or related fields

Herramientas

SurveyJS

Qualtrics

UserTesting

Python

SQL

Alteryx

Descripción del empleo

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

As a Sr. Behavioral Researcher specializing in Portable People Meter (PPM) panel methodology, you will play a role in ensuring the accuracy, integrity, and efficiency of our PPM panel service. You will serve as the voice of our PPM panelists, applying a range of research methods to understand user behaviors and motivations. You will execute primary and secondary research projects, including defining key research questions, designing and implementing appropriate data collection methods, executing analysis plans, and communicating results. You will collaborate across teams and earn trust from our business partners to implement impactful panel methodologies. You will contribute to the evolution of our measurement techniques and play a key role in strategic financial planning for methodological initiatives.

Hybrid Role Details

This position is a Hybrid role and will require being in the office at least 2 times per month.

Responsibilities

• Become an expert in Nielsen Panels and media measurement, with a focus on research methods and panelist experience.
• Develop, implement, maintain, and enhance PPM methodologies, ensuring alignment and compliance with research and media industry standards and Nielsen’s overall measurement objectives.
• Design, plan, and conduct end-to-end primary research studies using a mix of quantitative and qualitative methods, including defining key research questions, designing and implementing appropriate data collection methods, executing analysis plans, and communicating results to stakeholders.
• Develop analysis plans and conduct in-depth data analyses to identify trends and areas for improvement in methodology, processes, and data collection.
• Enhance PPM systems and address methodological challenges through collaboration with cross-functional teams, including Data Science, Operations, and Product by defining key research questions, communicating research methodology and findings, incorporating feedback, and delivering successful solutions.
• Manage and monitor budgets for PPM-related projects and initiatives, ensuring cost-effectiveness and adherence to financial guidelines.
• Participate in internal and external audits related to PPM methodology and data quality.

Qualifications

Key Skills

• Education: Master’s degree in Behavioral/Social Sciences or related fields (e.g., Psychology, Sociology, Survey Methodology, Cognitive Science, Statistics/Sampling)
  • Bachelor’s degree may be considered for candidates with exceptional and relevant experience
• Experience: 5+ years of professional work experience in a field that uses research to understand and influence human behavior (e.g., Industrial/Organizational Psychology, Organizational Behavior, Behavioral Economics, etc.) with hands‑on experience in multiple quantitative and/or qualitative research methods
• Intellectual curiosity and a desire to use data to answer questions and develop solutions
• Excellent data storytelling skills, regardless of type of data – with the ability to manipulate, interpret, and tie results back to business needs and translate research into actionable design and product
• Well‑organized, clear communication, and an ability to adapt to a wide range of audiences/report‑out formats
• Strong project management skills and an ability to handle multiple competing projects/priorities in a fast‑paced environment
• Strong interpersonal skills and team mentality, ability to effectively influence, negotiate and communicate within and across various levels in the organization and form meaningful working relationships
• Critical thinking and creativity that enables exploration of opportunities for new research innovations, even within business constraints
• Experience with research tools such as SurveyJS, Qualtrics, UserTesting, dScout
• Experience in coding and analysis using Python, SQL, or Alteryx
• (Preferred) Domain expertise in statistical analysis and/or audience measurement

Additional Information

#Hybrid

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