Remote Senior Digital Marketing Manager

Homechoice Company; Xico; A distancia; MXN 727,000 - 1,092,000; A tiempo parcial

Descripción de la vacante

A progressive digital marketing firm is seeking a Senior Digital Marketing Manager for a part-time, remote role. The ideal candidate will lead the development of digital marketing strategies that align with business goals and manage campaigns across various channels. Responsibilities include overseeing performance analytics and collaborating with teams to enhance messaging. Candidates should have experience in digital marketing leadership and strong analytical abilities. This role offers flexibility designed to support productivity and balance.

Formación

• Proven experience in digital marketing leadership or senior performance roles.
• Strong analytical abilities, with comfort leading data-driven decisions.
• Experience in retail, e-commerce, or subscription-driven brands.

Responsabilidades

• Lead the development of digital marketing strategies that support the company's goals.
• Manage and optimise campaigns across various digital channels.
• Oversee performance analytics, transforming data into strategic recommendations.
• Collaborate with creative, product, and merchandising teams.

Conocimientos

Digital marketing leadership

Performance analytics

Campaign management

Data-driven decision-making

Project management

Understanding of customer journeys

Marketing automation tools

Descripción del empleo

Senior Digital Marketing Manager HomeChoice | Part-time, Remote HomeChoice has always stood for more than products — we stand for possibility.

As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences.

In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.

To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward‑thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.

Why This Role Matters

Digital marketing today is not about visibility alone — it is about connection.

Key Responsibilities & Qualifications

• Lead the development of digital marketing strategies that support HomeChoice's business and brand goals.
• Manage and optimise campaigns across paid media, search, social, email, and emerging digital channels.
• Oversee performance analytics, transforming data into clear, strategic recommendations.
• Collaborate closely with creative, product, and merchandising teams to align messaging and digital initiatives.
• Lead testing frameworks to refine creative concepts, audience segmentation, and channel efficiency.
• Ensure digital execution aligns with brand values, privacy standards, and ethical practices.
• Guide and mentor cross‑functional partners to achieve strong, measurable performance.
• Proven experience in digital marketing leadership or senior performance roles.
• Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks.
• Strong analytical abilities, with comfort leading data‑driven decisions.
• Ability to manage multiple projects with discipline and precision.
• A proactive mindset, capable of adapting to fast‑evolving digital environments.
• Experience in retail, e‑commerce, or subscription‑driven brands.
• Exposure to marketing automation tools or lifecycle marketing systems.
• Experience leading digital teams or advising large‑scale initiatives.
• Part‑time, remote flexibility, designed to support productivity and balance.

A Final Invitation

If you believe digital marketing should be thoughtful, data‑informed, and grounded in genuine customer understanding, we would be delighted to learn more about you.

Bring your ability to shape digital engagement with both clarity and heart.