Regional Media Senior Manager - LATAM

Puig; Polanco (Ranchería Mineral Polanco); Presencial; MXN 1,438,000 - 2,159,000; Jornada completa

Descripción de la vacante

A global luxury brand company in Mexico is seeking a Regional Media Manager for LATAM, tasked with developing and executing media strategies to enhance brand visibility and engagement. The successful candidate will have over 10 years of experience in media planning, particularly in luxury brands, and will manage substantial media budgets. Fluency in English and Spanish or Portuguese is required. Enjoy a supportive, creative work culture with opportunities for professional growth and a competitive compensation package.

Servicios

Competitive compensation & benefits

Learning and development opportunities

Entrepreneurial and creative work culture

Opportunities to grow internationally

Formación

• At least 10 years of experience in media planning and buying.
• Fluency in English and Spanish or Portuguese.
• Proven ability to manage large media budgets.

Responsabilidades

• Develop and execute regional media strategies for visibility and engagement.
• Manage and optimize media budget ensuring ROI.
• Define KPIs and measure campaign effectiveness.

Conocimientos

Media planning

Digital media expertise

Social media proficiency

Influencer marketing

Project management

Analytical skills

Negotiation skills

Educación

Bachelor’s degree in Marketing, Communications, or related field

MBA

Descripción del empleo

The Opportunity

The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward‑thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.

What you'll get to do

• Media Strategy & Planning
  • Design and implement regional media strategies aligned with global objectives and local market needs.
  • Accelerate the transition from traditional media to digital‑first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
    
• Budget Management
  • Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
  • Monitor spend allocation between digital and traditional media, prioritizing high‑impact platforms.
• Performance & Analytics
  • Define KPIs and measure campaign effectiveness using up‑to‑date analytics tools.
  • Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
    
• Agency & Partner Management
  • Lead relationships with media agencies, vendors and digital platforms.
  • Negotiate contracts and ensure compliance with brand standards and regional regulations.
    
• Cross‑Functional Collaboration
  • Work closely with marketing, e‑commerce, and PR teams to ensure integrated campaigns.
  • Align with global media teams to share best practices and leverage synergies.

We'd love to meet you if you have

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package