Programmatic Strategist (Remote Mexico) - Future Opening

Directive; A distancia; MXN 869,000 - 1,218,000; Jornada completa

Descripción de la vacante

A leading B2B marketing agency is seeking a Programmatic Strategist to manage client campaigns and develop media strategies. This role involves optimizing programmatic campaigns across various DSPs while collaborating with internal teams and clients. Ideal candidates have over three years in programmatic roles, strong analytical skills, and a track record of driving client success in a fast-paced environment. A remote-first position with competitive compensation and comprehensive benefits is offered.

Servicios

Unlimited PTO

Comprehensive health benefits

401(k) with company match

Annual company retreat

Mental health support

Formación

• 3+ years in programmatic roles, especially in B2B.
• Expertise with DSPs for media buying.
• Strong analytical skills and attention to detail.

Responsabilidades

• Manage day-to-day client campaigns.
• Develop media strategies aligned with client goals.
• Optimize campaigns based on performance data.

Conocimientos

Programmatic media buying

Campaign optimization

Client relationship management

Data analysis

Cross-collaboration

Herramientas

DV360

The Trade Desk

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for SaaS and B2B brands across Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy. We move fast, think boldly, and hire people who challenge the status quo to spark demand for bold, innovative brands. If you live for performance and want your work to mean something, you’ll fit right in.

At Directive, we’re shaping the future of marketing by elevating search visibility, developing compelling content, and delivering value to audiences. As we grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you.

About The Role

We’re looking for a bold, strategic Programmatic Strategist — someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and big ideas. The Programmatic Strategist is a client-facing role responsible for day-to-day management of our Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

Note: internally, this role is titled Account Strategist, Programmatic.

What You’ll Do

• Campaign Management
• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Team Collaboration
• Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
• Client Relationship Management
• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Goals

• NSM Attainment: 100%
• CSAT: 4.4+

What We Offer

• Compensation for this role includes a competitive base salary
• Benefits include medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents (US, CAD, MX)
• Mental health: Spring Health access and Headspace
• Physical well-being: Omada, Aaptiv workouts, and One Medical
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure
• Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, we accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), standard software, and other office tools. You must be able to remain stationary for extended periods, interpret written/verbal communication, have reliable internet, and maintain a professional background.

To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in completing this application or participating in the process, contact [e-mail].

Additional Information

Directive’s core value is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.