Paid Media Specialist

Mitratech Holdings Inc; A distancia; MXN 720,000 - 1,081,000; Jornada completa

Descripción de la vacante

A global marketing solutions provider is seeking a Junior Paid Digital Marketing Manager in Mexico to enhance their Marketing team. This role involves managing and optimizing paid digital programs across various platforms, analyzing performance metrics, and collaborating cross-functionally to drive account-based marketing strategies. Ideal candidates should have a Bachelor's degree in a relevant field, 1-3 years of experience, and hands-on experience with ABM platforms. Opportunities for learning and growth are available in a diverse team environment.

Servicios

Opportunity for career growth

Learning from senior marketers

Dynamic workplace culture

Formación

• 1 to 3 years of experience in digital marketing, paid media, or demand generation.
• Hands-on experience with an ABM intent platform is required.
• Ability to interpret performance metrics and campaign data.
• Clear written and verbal communication skills.

Responsabilidades

• Support daily management of paid search, display, social, and retargeting campaigns.
• Monitor dashboards and help pull reporting to track campaign performance.
• Analyze campaign data to identify trends and opportunities for optimization.
• Work closely with various teams to ensure paid campaigns support launches.

Conocimientos

Digital marketing

Paid media

Data analysis

Communication skills

Organization

Collaboration

Educación

Bachelor's degree in Marketing, Communications, Digital Marketing or related field

Herramientas

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Marketo

HubSpot

Salesforce

6sense

Descripción del empleo

At Mitratech, we are a team of technocrats focused on building world‑class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close‑knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading‑edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in more than 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Due to business and compliance requirements, this position is open only to candidates residing in MEXICO. Applications from candidates located outside this region will not be reviewed.

Job Overview

We are looking for a curious, data‑focused Junior Paid Digital Marketing Manager to join our growing Marketing team. This person will help execute and optimize paid digital programs that drive pipeline, accelerate demand, and support account‑based marketing (ABM) strategies across our HR Solutions portfolio. This role is ideal for someone early in their career who wants hands‑on experience across paid media, ABM, and digital optimization within a modern B2B environment.

What You Will Do

Paid Digital Execution and Optimization

Support daily management of paid search, display, social, and retargeting campaigns across Google, Bing, LinkedIn, and other platforms.

Assist in building ad copy, creative briefs, landing pages, and A/B tests to improve click‑through and conversion rates.

Monitor dashboards and help pull weekly, monthly, and quarterly reporting to track spend, CTR, CPL, and key pipeline metrics.

Analyze campaign data to identify trends, gaps, and opportunities for optimization.

Partner with content and product marketing to align messaging across all paid programs.

Account‑Based Marketing (ABM) and 6sense

Activate audience segments, intent signals, buying stages, and target account lists within 6sense.

Optimize digital campaigns to reach in‑market accounts using 6sense intent, ICP scoring, and behavioural insights.

Monitor ABM engagement and share insights with SDR, Sales, and Field Marketing to influence follow‑up and outreach.

Cross‑Functional Collaboration

Work closely with Product Marketing, SDR, Sales, and Field Marketing to ensure paid campaigns support launches, regional programs, events, and vertical initiatives.

Partner with Marketing Operations to maintain accurate tagging, tracking, and clean data for reporting.

Support integrated campaigns that span paid digital, ABM, email nurtures, and field activities.

Process and Campaign Support

Help manage budgets, pacing, and invoice tracking across channels.

Ensure all campaigns follow brand, compliance, and audience‑targeting standards.

Support experiments, competitive research, and new‑channel testing to fuel digital innovation.

What You Bring

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field.
• 1 to 3 years of experience in digital marketing, paid media, demand generation, or a related role.
• Hands‑on experience with 6sense or another ABM intent platform is required.
• Foundational knowledge of paid search and paid social platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Ability to interpret performance metrics, dashboards, and campaign data.
• Strong organizational skills, attention to detail, and willingness to learn quickly.
• Clear written and verbal communication skills and a collaborative mindset.
• Experience with marketing automation or CRM tools such as Marketo, HubSpot, or Salesforce is a plus.

Why Join Us

Opportunity to learn from senior digital, ABM, demand, and product marketers within a fast‑growing division.

Real experience with cutting‑edge ABM and intent‑based targeting using 6sense.

Exposure to full‑funnel marketing, from awareness to pipeline acceleration.

A supportive, growth‑oriented environment committed to your career development.

We are an equal‑opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status.