Marketing Consultant

Elanco; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global leader in animal health is seeking a Swine Brand Manager to develop and execute marketing strategies for their International business. This role involves creating brand plans, identifying growth opportunities, and collaborating with key stakeholders. Candidates should ideally have over 5 years of experience in marketing technical products, a degree in Veterinary Medicine, and be fluent in English. The position offers opportunities for international travel and aims to foster a diverse workplace.

Formación

• 5+ years of marketing experience in technical/life sciences products.
• Fluency in English required.
• Experience in new product launch across multiple countries.

Responsabilidades

• Develop and execute marketing strategy for International Swine portfolio.
• Identify growth opportunities and develop brand plans.
• Collaborate with market research for customer insights.
• Coordinate market analysis for pricing strategy.

Conocimientos

Marketing experience

Ability to influence

Customer insights identification

Portfolio marketing decisions

Educación

Degree in Veterinary Medicine or equivalent

MBA or Marketing Degree

Descripción del empleo

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

The individual in this position will develop and execute the marketing strategy for Elanco’s International business. The swine brand manager will be responsible for the creation and development of the marketing platform including the capabilities required internationally to execute it. The brand manager will work with the marketing network (EKS, Strategic Accounts Managers, and Local BUM & Marketing staff) to grow the International Swine portfolio with special focus in vaccines and nutritionals. Will be a key pillar to drive internal transformation of commercial and marketing team to master the Innovation portfolio.

Your responsibilities:

• Develop Brand Plans for Swine International portfolio and strategic markets following and facilitating the Elanco Brand Plan Processes with key cross-functional stakeholders.
• Identify growth opportunities for strategic brands and articulate a growth strategy involving lifecycle and resource allocation, translating in international campaigns enrolling core geographies resulting in impactful business outcomes
• Foster a culture of customer centricity by identifying customer insights in key initiatives. Collaborate with market research to develop a roadmap for a continuous journey on learning about the customer in core brands/categories.
• Coordinates market analysis to assist with portfolio marketing decisions and pricing strategy.
• Partners with Asian SGI organization, Innovation and Alliances team and to deliver growth opportunities in strategic portfolio/areas.
• Develop and maintain business relationships with key opinion leaders and strategic accounts. Establish a core group of high-profile advisory board in cooperation with the technical/marketing community
• Demonstrate ability to influence others, leadership and passion towards swine portfolio and business.
• Maintain compliance with GPP and Ethical Interaction Policies

What You Need to Succeed (minimum qualifications):

• Minimal 5 years of marketing experience
• Degree in Veterinary Medicine or equivalent.
• Proven previous experience marketing technical/ life sciences products
• New product launch experience in multi-countries
• Must be fluent in English

What will give you a competitive edge (preferred qualifications):

• Strong affiliate marketing experience
• Technical background and farm animal experience
• Previous sales experience
• MBA or Marketing Degree

Additional Information:

• 30 % international travel

Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status