Digital Analyst

Paula's Choice Skincare; A distancia; MXN 1,612,000 - 2,025,000; Jornada completa

Descripción de la vacante

A leading skincare brand is looking for a Digital Analyst to drive direct-to-consumer growth. The role focuses on turning data into actionable insights that inform decision-making across marketing and channel operations. The ideal candidate will have significant experience in analytics and strong storytelling skills. This position offers a salary range of $90,000 – $113,000 annually and provides opportunities for remote work. Join us to inspire action through data!

Servicios

Generous paid time off

Learning and development resources

Wellness benefits

Remote work flexibility

Dog-friendly office

Formación

• 5–7 years in analytics, insights, or business intelligence within retail or eCommerce.
• Proficiency in SQL, GA4, and BI platforms.
• Strong storytelling ability to simplify complexity.

Responsabilidades

• Deliver insights into customer acquisition channels and retention metrics.
• Analyze customer behavior and channel performance.
• Build scalable dashboards and reporting tools.

Conocimientos

5–7 years in analytics

Strong commercial acumen

Experience analyzing customer acquisition funnels

Proficiency in SQL

Strong storytelling ability

Herramientas

GA4

Power BI

Excel

Descripción del empleo

Join to apply for the Digital Analyst role at Paula’s Choice Skincare

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a Global Skincare Leader Founded in 1995, empowers individuals to define beauty on their own terms through science‑backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact.

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog‑friendly office?

How you’ll have an impact at Paula’s Choice

The Digital Analyst will play a pivotal role in driving Paula’s Choice direct‑to‑consumer growth. This role blends strategic analysis with hands‑on execution to transform data into actionable insights that guide decisions across merchandising, marketing, and channel operations. It’s more than reporting — it’s about turning data into strategic value, connecting insights to customer acquisition and retention priorities, and influencing leadership conversations.

As a manager, you’ll shape the future of analytics at Paula’s Choice by building scalable solutions, enabling actionable insights, and fostering a culture of data‑driven decision‑making. You’ll thrive in a collaborative, fast‑paced environment that values curiosity, creativity, and innovation.

As a Digital Analyst, a typical day might include a mix of the following

Customer Acquisition & Retention Insights

• Deliver insights into customer acquisition channels, conversion drivers, and first‑purchase behavior.
• Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV).
• Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
• Provide recommendations that balance short‑term growth with long‑term customer value.

Customer & Commercial Insights

• Analyze customer behavior, channel dynamics, and performance drivers across the DTC business.
• Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations.
• Translate complex data into clear narratives that influence strategic priorities.

Marketing & Campaign Effectiveness

• Partner with marketing teams to evaluate campaign performance and channel mix.
• Connect marketing investments to incremental sales, guiding spend allocation and optimization.
• Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies.

Strategic Decision Support

• Act as a storyteller of data, simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience.
• Champion a test‑and‑learn culture, challenging assumptions and driving continuous improvement.
• Provide insight‑driven recommendations that shape DTC strategy and customer experience initiatives.

Analytics Solutions & Enablement

• Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights.
• Streamline reporting processes to free up capacity for deeper strategic analysis.
• Ensure acquisition and retention metrics are embedded into decision‑making processes.

Cross‑Functional Leadership

• Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling.
• Mentor colleagues and elevate analytics capability, embedding data‑informed decision‑making across teams.
• Promote a culture of curiosity and insight‑driven thinking across the organization.

The Details

• Location: Seattle, WA (local candidates preferred; flexible on location).
• Hours: Typical business hours, with some flexibility required.
• Physical requirements: Ability to handle long periods of sitting and screen time.
• Travel requirements: Less than 3%.

What You’ll Bring To The Table

• 5–7 years in analytics, insights, or business intelligence within retail, eCommerce, or consumer‑focused industries.
• Strong commercial acumen with proven ability to connect insights to financial and business outcomes.
• Experience analyzing customer acquisition funnels, retention metrics, and loyalty program performance.
• Proficiency in SQL, GA4, and BI platforms (Power BI or similar), with advanced Excel skills; ability to adapt quickly to new technologies.
• Track record of influencing leaders and collaborating across cross‑functional teams.
• Strategic problem‑solving skills, with the ability to connect the dots between data and business decisions.
• Curiosity, creativity, and rigor in approaching challenges with a commercial lens.
• Strong storytelling ability to simplify complexity, bring numbers to life, and inspire action.

Approximate Salary Range Based on Experience and Location

$90,000 – $113,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry‑specific survey data. This position is also eligible for participation in the company discretionary bonus plan.

Equal Opportunity

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State, or Local law. We are committed to creating a workplace that is inclusive of all.

Important Notes

At any time, with or without notice, Paula’s Choice reserves the right to add, delete, or change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail].

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