Creative Strategist | Drive growth with direct-response ad campaigns

Atomic HR; Chihuahua; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A remote-first marketing agency is seeking a Creative Strategist to enhance audience engagement through impactful copy and insights. The position involves researching motivations, writing compelling ad copy, and analyzing campaign data. The ideal candidate has a strong copywriting background and a portfolio of successful ad strategies. Attractive benefits include competitive compensation, unlimited PTO, and growth opportunities.

Servicios

Competitive USD compensation

Unlimited PTO

Growth opportunities with mentorship

Performance-based bonus potential

Formación

• Portfolio of direct-response ads with proven results.
• Strong copywriting across hooks, benefits, and CTAs.
• Familiarity with multiple ad formats.

Responsabilidades

• Research audience motivations and objections.
• Develop creative strategies that drive performance outcomes.
• Write hooks, scripts, and direct-response ad copy.
• Analyze campaign data to refine messaging.
• Collaborate with the creative team on strategy.

Conocimientos

Copywriting

Audience Research

Analytical Mindset

Campaign Data Analysis

Descripción del empleo

Company Overview

Our client is a fast-growing, remote-first performance marketing agency helping creators, newsletters, and e-commerce brands acquire and monetize audiences they own. In just 18 months, they’ve built a reputation for delivering high-quality subscribers and scaling campaigns with measurable ROI.

Your Role

As Creative Strategist, you’ll sit at the intersection of research, copywriting, and performance marketing. You’ll uncover audience insights, write the hooks, and craft briefs that guide creative execution — ensuring campaigns resonate and convert.

You’ll

• Research audience motivations, objections, and language across platforms
• Develop creative strategies that drive measurable performance outcomes
• Write hooks, scripts, and direct-response ad copy
• Create detailed briefs for editors and designers
• Analyze campaign data to refine messaging and angles
• Collaborate with the founder and creative team on strategy
• Present insights and rationale on occasional client calls

You Bring

• Portfolio of direct-response ads with proven results
• Strong copywriting across hooks, benefits, and CTAs
• Familiarity with multiple ad formats (UGC, advertorials, unboxing, POV)
• Analytical mindset to connect data to creative direction
• Comfort in a fast-paced, startup environment
• DTC or newsletter growth experience (preferred but not required)

Bonus Points

• Experience presenting creative ideas to clients
• Background in B2C, newsletters, or e-commerce campaigns
• Prior agency experience in direct-response advertising

What’s Offered

• Fully remote role with async-friendly collaboration
• Competitive USD compensation (based on experience)
• Direct impact on high-profile campaigns in the creator economy
• Growth opportunities with mentorship from leadership
• Unlimited PTO aligned with U.S. norms
• Performance-based bonus potential

Interview Process

1. Application review – portfolio and background alignment
2. Intro chat – 30 minutes on experience and approach
3. Portfolio deep dive – showcase best-performing ads
4. Case study – short ad copywriting exercise
5. Culture interview – align on pace, style, communication
6. Offer – formal offer to join the team