Chief Marketing Officer

TripleTen; A distancia; MXN 1,765,000 - 2,472,000; Jornada completa

Descripción de la vacante

A leading EdTech company in Mexico City is seeking a Chief Marketing Officer to drive their digital marketing strategy. You will have full decision-making power over channel strategy and budget, with a focus on scaling performance marketing and SEO. The role allows for high autonomy and remote collaboration, with opportunities to shape marketing operations. Candidates should have deep expertise in paid advertising and proven leadership in developing marketing specialists. A competitive compensation package and stock options are included.

Servicios

Competitive compensation package

Stock options available

Fully remote collaboration

Formación

• Deep expertise in paid advertising across major platforms with proven ROI optimization.
• Experience launching and scaling new performance marketing channels.
• Strong analytical background with multi-touch attribution and performance measurement experience.

Responsabilidades

• Drive strategy for paid advertising channels like Facebook, Google, TikTok, and YouTube.
• Scale influencer marketing and creator partnerships.
• Launch and grow SEO and Partnership Marketing acquisition channels.
• Establish performance measurement frameworks and optimize marketing spend.

Conocimientos

Paid advertising expertise

Analytical skills

Team leadership

User journey optimization

Descripción del empleo

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics, and Data Science programs.

TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. We're recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.

Now we're looking for a Chief Marketing Officer who will help us maintain sustainable growth while reducing CAC — by strengthening our performance marketing and influencer channels, and launching new acquisition streams such as SEO and Partnerships.

What you will do

• Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
• Scale influencer marketing operations and creator partnerships systematically
• Launch and grow SEO and Partnership Marketing as new acquisition channels
• Establish advanced attribution models and performance measurement frameworks
• Optimize marketing spend allocation across channels using data-driven decision making
• Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
• Build operational excellence through systematic planning, execution tracking, and team retrospectives
• Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies

Requirements

• Deep expertise in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with a proven ROI optimization track record
• Experience launching and scaling new performance marketing channels — including SEO, Partnerships, and Influencer Marketing
• Strong analytical background with practical experience in multi-touch attribution, incrementality testing, and advanced performance measurement
• Team leadership experience — developing marketing specialists and driving measurable performance improvements
• Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
• Experience working across international markets, ideally including LATAM

Bonus points for:

• EdTech or online education marketing experience with understanding of long conversion cycles

What we can offer you

• Opportunity to lead and shape the entire digital marketing strategy for one of LATAM's top EdTech companies
• High autonomy and ownership — full decision-making power over channel strategy, team structure, and budget allocation
• Fully remote collaboration
• Data-driven culture with transparent metrics, experimentation mindset, and quick feedback loops
• Room to launch new channels and creative growth experiments with measurable business impact
• Competitive compensation package
• Stock options available for outstanding candidates
• Mission-driven company changing thousands of people lives and careers every year