Associate Manager Customer Marketing

Hasbro; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa de juguetes busca un(a) Trade Marketing Assistant Manager para el canal Walmart en Veracruz. La persona será responsable de ejecutar estrategias de marca y asegurar el logro de objetivos comerciales. Se requiere una licenciatura en Marketing y más de 3 años de experiencia en Trade Marketing, además de habilidades en gestión de proyectos y colaboración en equipos. La empresa valora la diversidad y la igualdad de oportunidades para todos los candidatos.

Formación

• 3+ años de experiencia en Trade Marketing o Marketing al Consumidor.
• Experiencia en gestión de campañas promocionales.
• Nivel de inglés fluido.

Responsabilidades

• Ejecutar la estrategia de marketing comercial.
• Identificar herramientas para aumentar la presencia de la marca.
• Liderar la implementación de planes de marca.

Conocimientos

Gestión de proyectos

Análisis de datos

Colaboración en equipo

Activaciones en punto de venta

Promociones

Entendimiento del entorno retail

Educación

Licenciatura en Marketing o Administración de Empresas

Descripción del empleo

Descripción del trabajo

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and the exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The Trade Marketing Assistant Manager for the Walmart channel will be responsible for executing Hasbro’s brand strategies across all Walmart formats (Bodega and Supercenter), ensuring the achievement of business objectives and profitability. The role acts as the link between Marketing and Sales, leading the correct execution of internal and external initiatives that drive sell‑out, in‑store visibility, and market share growth, with a strong focus on efficiency and return on investment.

A Day in the life as a Trade Marketing Associate Manager

• Execute the Trade Marketing Strategy to attain defined business objectives, ensuring that it meets both brand and customer expectations.
• Identify necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction in a profitable way.
• Lead the implementation of brand plans with the commercial team across customers and performance measurements of the results via KPI measurement.
• Monitor the implementation of the channel strategies ensuring the connection with brands and customers objectives and needs.
• Tailor the materials and activation toolkits from the Marketing team for the customer and format requirements in the market.
• Execute the trade promotional plan of top brands and top customers and increase brand visibility at POS (B&M and On‑line).

What you'll bring

• Bachelor’s degree in Marketing, Business Administration or related field.
• 3+ years of experience in Trade Marketing, Customer Marketing or Shopper Marketing, preferably in FMCG or Toys categories.
• Strong project management and analytical skills.
• Experience in managing POS activations and promotional campaigns.
• Ability to collaborate effectively with cross‑functional teams (Sales, Marketing, Agencies).
• Retail environment understanding.
• Experience with agency management.
• English fluent level.

Hasbro is an Equal Opportunities Employer.

We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.