Advertising Strategist

Lago; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading digital marketing agency is seeking an Advertising Strategist to oversee clients' advertising strategies remotely. You will analyze campaigns, optimize performance, and leverage AI tools for digital marketing. The ideal candidate has 2+ years of experience in digital marketing and a Bachelor's degree in marketing or business. Join a global team that values innovation and work-life balance while managing various advertising platforms like Amazon Ad Console.

Formación

• 2+ years of experience in digital marketing with agency experience required.
• Proficient in data analysis using Excel or Google Sheets.
• Experience managing advertising campaigns on Amazon or similar platforms.

Responsabilidades

• Analyze advertising campaigns to maximize ROI.
• Maintain communication with internal teams and external clients.
• Conduct market research and competitor analysis.

Conocimientos

Digital marketing expertise

Strong communication skills

Organizational skills

Data analysis

Educación

Bachelor's degree in marketing or business

Herramientas

Amazon Ad Console

Google Suite

Microsoft Office Suite

Descripción del empleo

Role : Advertising Strategist

Location : Remote | Latin America

Schedule : 9AM-5PM Eastern Time Zone

Salary : Open to negotiation based on experience

Overview

The Advertising Strategist works under general supervision and follows company and department policies and procedures to oversee advertising strategies for clients.

Responsibilities

• Analyze, interpret, and strategize advertising campaigns to maximize ROI and optimize performance.
• Enhance digital strategy and stay ahead of industry trends, leveraging AI tools and delegation resources.
• Act as a subject matter expert and Trainual content owner for specialized department functions, developing reports and providing guidance to peers.
• Manage Amazon search campaigns across clients of various business types and industries, performing daily optimizations and high-level strategy changes.
• Provide insightful analysis and actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms.
• Align campaign strategies with overall retail business performance and client goals.
• Conduct in-depth market research and competitor analysis to inform campaign strategies.
• Maintain frequent and excellent communication with internal agency teams and external clients.
• Efficiently leverage AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes.
• Discuss anomalies, possible causes, and provide solutions to the manager to ensure alignment with client and company requirements.
• Establish and maintain collaborative relationships with internal teams and clients while maintaining or exceeding department-established performance standards.

Qualifications

• Bachelor's degree in marketing, business, or a related field or equivalent work experience.
• Two or more (2+) years of experience in digital marketing with agency experience or related roles.
• Demonstrates a strong understanding of department practices, procedures, and specialized functions.
• Applies good judgment in selecting methods and techniques for obtaining solutions to assigned clients and projects.
• Proficiency in Google / Microsoft Office Suite(s) with effective navigation and utilization skills in Excel / Google Sheets for data analysis and reporting.
• Ability to manage higher-risk decisions involving significant capital.
• Experience with Amazon retail search advertising, Google paid search advertising, or similar platforms is highly valued.
• Significant experience managing campaigns in various platforms, including Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect.
• Strong communication skills.
• Excellent organizational skills and the ability to manage multiple priorities effectively.

Remote Work

Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities

As a key player you'll have the chance to shape your role and grow with us.

Innovative Culture

Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.