Trade Marketing & Category Manager - Urgently Hiring!

Henkel; Milano; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Una nota azienda internazionale nel settore FMCG ricerca un Trade Marketing & Category Manager per la sua sede di Milano. La figura sarà responsabile della leadership del team di Trade Marketing, sviluppando strategie di canale efficaci e garantendo il raggiungimento degli obiettivi aziendali. Si richiedono un Master in Economia, almeno 10 anni di esperienza nel settore e abilità avanzate nell'analisi dei dati.

Competenze

• Almeno 10 anni di esperienza in Marketing e Trade Marketing/Vendite, preferibilmente nell'industria FMCG.
• Esperienza nella gestione e nello sviluppo delle persone.
• Competenze avanzate nell'analisi dei dati.

Mansioni

• Guidare il Team di Trade Marketing e Category Management.
• Tradurre i piani del marchio in strategie per i canali.
• Definire la priorità degli investimenti tra categorie e canali.
• Gestire le iniziative di gestione delle categorie che favoriscono la crescita.

Conoscenze

Analisi dei dati

Leadership

Comunicazione scritta e verbale

Formazione

Master in Economia, Marketing o Commercio

Strumenti

MS Office

Descrizione del lavoro

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Trade Marketing & Category Manager - Urgently Hiring!, Milan

Client: Henkel

Location: Milan

Job Category: Other

EU work permit required: Yes

Job Reference: 0c00d74626ec

Job Views: 8

Posted: 19.08.2025

Expiry Date: 03.10.2025

Job Description:

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop. What makes you a good fit? Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong—all to leave your mark for more sustainable growth.

What you´ll do

• Lead the Trade Marketing and Category Management Team to craft local channels and customer strategies, ensuring consistency with the company's vision and key objectives.
• Translate brand plans into compelling channel strategies by category, delivering annual Channel Plans.
• Steer category and channel plans considering brand strategies, shopper insights, market data, channel dynamics, and customer objectives.
• Define prioritization of investments among categories, initiatives, and channels.
• Develop category promo strategies ensuring consistency across channels and subchannels, aligned with overall business goals.
• Set promo initiative goals, define KPIs, track results, and derive learnings to inform future decisions and activities.
• Lead category management initiatives that foster shopper education and category growth.
• Manage the consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion.
• Manage the Trade Marketing team, providing coaching, upskilling, and people development.
• Coordinate with the Application Engineering team to advance the company's strategic agenda focusing on consumer and customer centricity.

What makes you a good fit

• Master's Degree in Economics, Management, Marketing, or Trade Marketing.
• At least 10 years of experience in Marketing and Trade Marketing/Sales, preferably in the FMCG industry.
• Experience in managing, developing, and coaching people.
• Strong data analysis skills.
• Advanced knowledge of MS Office.
• Excellent verbal and written communication skills.