Social Media Specialist

UNAVAILABLE; Lombardia; Ibrido; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading digital marketing agency in Italy is seeking a Social Media Specialist to enhance clients' online presence through strategic content creation and analytics. The ideal candidate should have 1-2 years of experience in social media marketing and a Bachelor's degree in Marketing or Communications. This role offers a competitive salary and opportunities for professional growth.

Servizi

Flexible entrance and smartworking

Corporate benefit platform with discounts

Tailored learning and development opportunities

Free access to online wellness training

Competenze

• 1-2 years of experience in social media or digital marketing.
• Excellent command of the English language.
• Highly organized with the ability to manage multiple tasks and deadlines.

Mansioni

• Develop and execute social media strategies that align with client objectives.
• Co-create and curate engaging content for social media.
• Monitor social media channels ensuring timely engagement with followers.

Conoscenze

Social media platforms

Social media management tools

Written and verbal communication skills

Problem-solving skills

Formazione

Bachelor’s degree in Marketing, Communications or related field

Descrizione del lavoro

Company Description

Publicis Groupe: win in the platform world!

LePub is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One

About LePub

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work. Publicis Worldwide is a global creative.

Job Description

We are looking for a creative and results-driven Social Media Specialist to join our team. The ideal candidate will be passionate about social media, content creation, and digital marketing, with a solid understanding of how to engage target audiences on various platforms. You will play a key role in growing our clients' social media presence, crafting engaging content, and analyzing performance to continuously optimize strategies.

Responsibilities

Social Media Strategy:

• Develop and execute social media strategies that align with client objectives and brand goals.
• Stay up-to-date with the latest trends, tools, best practices, and technologies in social media marketing.

Content Creation:

• Co-create and curate engaging, high-quality and platform-first content for social media platforms.
• Plan, schedule, and publish regular content.
• Collaborate with the creative team to ensure that content is on-brand, visually appealing, and optimized for platform-specific engagement.

Community Management:

• Monitor social media channels for conversations, comments, and direct messages, ensuring timely and positive engagement with followers.
• Foster relationships with online communities, influencers, and brand advocates to build trust and expand brand awareness.

Analytics & Reporting:

• Track social media performance metrics (engagement, reach, impressions, conversions, etc.) and generate regular performance reports.
• Analyze user behavior and trends to continually refine strategies and tactics.
• Leverage data insights to optimize content, campaigns, and platform engagement.

Collaboration:

• Collaborate closely with content, strategy, creative, design, PR, and media teams to ensure cohesive, impactful campaigns across all digital platforms.
• Assist with influencer marketing strategies, partnerships, and collaborations to expand brand reach.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications or a related field (preferred).
• Experience: 1-2 years of experience in social media, digital marketing, or a related field.
• Skills: Proficiency in social media platforms
• Familiarity with social media management tools
• Strong written and verbal communication skills, with a keen eye for grammar and tone.
• Basic understanding of social media analytics tools
• Excellent command of the English language.
• Desirable Traits: Highly organized with the ability to manage multiple tasks, deadlines, and campaigns simultaneously.
• Self-motivated and proactive with a passion for staying ahead of trends in social media and digital marketing.
• Ability to thrive in a fast-paced environment and quickly adapt to changes.
• Strong problem-solving skills and a team-oriented mindset, with the ability to collaborate across functions.

Additional Information

Why LePub?

Joining our team means joining a network of talented and passionate individuals who inspire and challenge one another. At LePub, we offer opportunities for growth, a competitive salary package, and an inclusive, creative environment where everyone's ideas are valued. We take care of our talents and their wellbeing:

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.