Social Media Senior Specialist

AliExpress; Roma; Ibrido; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global e-commerce company is looking for a Social Media Senior Specialist in Italy to create and manage impactful marketing campaigns. This role involves developing social media strategies, creating content, and analyzing performance to enhance brand visibility. Candidates should have at least 3 years of experience in social media management, strong analytical skills, and proficiency in both Italian and English. A background in e-commerce is a plus.

Competenze

• 3+ years of experience in social media planning and account management.
• Proficiency in content trends and viral marketing on Instagram, TikTok, and YouTube.
• Strong ability to analyze data and adjust strategies.

Mansioni

• Develop and implement social media strategies aligned with marketing goals.
• Create original content and manage posting schedules.
• Monitor performance data and optimize strategies.

Conoscenze

Social media planning

Content creation

Data analysis

Influencer networking

Creativity

Proficiency in Italian

Proficiency in English

Formazione

BSc / BA in Marketing, Advertising or related field

Descrizione del lavoro

AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.

Job Summary

We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that magnify AliExpress' brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust social wisely.

Responsibilities

• Develop and implement social media / influencers strategies that align with our brand positioning and marketing strategies.
• Create original content and schedule postings to increase account visibility and engagement.
• Monitor and analyze performance data of social media accounts to continuously optimize content and strategy.
• Source and develop influencers networking continuously and work closely and innovativley with influencers to support brand and business growth.
• Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.
• Community management.

Qualifications

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube.
• Excellent creative thinking and content creation skills.
• Strong data analysis skills, with the ability to adjust strategies based on data insights.
• A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
• Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
• Ability to work independently as well as closely with a team.
• Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.
• BSc / BA in Marketing, Advertising or related field.