Social & Content Analyst

Lepub | Powered By Publicis Italy; Milano; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

Un'agenzia di comunicazione innovativa a Milano cerca un professionista esperto in analisi delle performance social. Il candidato ideale avrà almeno 5 anni di esperienza, competenze in strumenti come Sprinklr e Google Analytics, e capacità di comunicare insights strategici ai senior stakeholder. Offriamo un pacchetto retributivo competitivo, lavoro flessibile e un ambiente creativo e inclusivo.

Servizi

Lavoro flessibile

Pacchetto retributivo competitivo

Accesso a corsi di formazione online

Competenze

• Esperienza comprovata nella misura delle performance sui social media.
• Competenze nelle piattaforme social e strumenti analitici.
• Capacità di costruire dashboard e lavorare con test A/B.

Mansioni

• Analizzare campagne social e influencer.
• Sviluppare report chiari che comunicano tendenze di performance.
• Proporre strategie ottimizzate in base ai risultati dei test.

Conoscenze

5+ anni di esperienza in analisi social media

Competenza in strumenti analitici

Capacità di tradurre numeri in narrazioni

Esperienza con framework di testing A/B

Eccellenti capacità comunicative

Dettagliato e organizzato

Fluente in inglese

Strumenti

Sprinklr

Google Analytics

Brandwatch

Descrizione del lavoro

Descrizione dell’azienda

Publicis Groupe : win in the platform world!

LePub is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe? Known for its world‑renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One

About LePub

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission : We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it’s alive in our work. Publicis Worldwide is a global creative.

Panoramica

About The Role

We’re looking for a hands‑on, data‑driven professional who can own the measurement strategy for our clients and transform social and content performance data into actionable insights.

You will define and lead, in partnership with the Content Strategy Director and Content Managers, the measurement approach across all social touchpoints, setting KPIs, building dashboards, analyzing performance, and translating numbers into clear recommendations that fuel creative, strategic, and business decisions.

Sitting at the intersection of data, content, and strategy, you will play a pivotal role in ensuring our clients’ campaigns deliver maximum impact.

Key Responsibilities

Analytics & Reporting

• Analyze social and influencer campaigns (organic & paid) across platforms, focusing on KPIs tied to campaign objectives.
• Develop clear, insightful reports and dashboards that communicate performance trends and drive action.
• Conduct sentiment analysis via tools like Sprinklr (or similar).

Strategic Insights & Recommendations

• Translate complex datasets into clear, strategic insights for media planners, creatives, strategists, and clients.
• Present findings in a compelling, business‑focused narrative to senior stakeholders.
• Partner with platform teams and vendors to design brand lift, conversion lift, and store traffic analyses.

Optimization & Experimentation

• Propose and manage A/B and multivariate tests to evaluate creative effectiveness, audience performance, and media mix impact.
• Provide actionable optimization strategies based on test results and learnings.

Cross‑Functional Collaboration

• Act as the bridge between analytics, strategy, creative, and account teams, ensuring alignment on KPIs and insights.
• Liaise with multiple departments to ensure seamless technical implementation and accurate data tracking.

Who You Are

• 5+ years of experience in social media analytics, digital insights, or performance measurement.
• Proficiency in social platforms (Meta, TikTok, YouTube, LinkedIn, X, Pinterest) and analytics tools (e.g., Sprinklr, Talkwalker, Brandwatch, Social Bakers, Google Analytics, native insights).
• Skilled at turning numbers into narratives and influencing strategic decisions.
• Experience building dashboards and working with A/B testing frameworks.
• Strong communicator, comfortable presenting insights to senior stakeholders.
• Highly organized, detail‑oriented, and able to manage multiple global projects.
• Fluent in English; additional languages are a plus.

Informazioni aggiuntive

Why LePub?

Joining Our Team Means Joining a Network Of Talented And Passionate Individuals Who Inspire And Challenge One Another. At LePub, We Offer Opportunities For Growth, a Competitive Salary Package, And An Inclusive, Creative Environment Where Everyone’s Ideas Are Valued. We Take Care Of Our Talents And Their Wellbeing.

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? With or without D.Lgs.

We can’t wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.