Senior Marketing Manager – Light Commercial Vehicles (LCV) - Milan, Italy

BYD Europe; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading transportation company in Milan is seeking an experienced Senior Marketing Manager – LCV to oversee product lifecycle management and execute product strategies for their commercial vehicle range. The ideal candidate has significant experience in LCVs and a strong analytical mindset. This role offers competitive compensation, health insurance, and the opportunity to contribute to zero-emission transportation.

Servizi

Competitive compensation

Health insurance

Meal vouchers

Teambuilding events

Opportunity to contribute to zero-emission transportation

Competenze

• Minimum of 7–10 years of experience in LCVs.
• In-depth understanding of the LCV market, sales channels and industry trends.
• Strong analytical mindset combined with a commercial and strategic approach.
• Fluency in English.

Mansioni

• Own the product lifecycle management for the LCV range.
• Develop and execute mid- and long-term product strategies.
• Conduct competitive and market analysis.
• Lead cross-functional collaboration with Sales and R&D.
• Monitor product performance and recommend corrective actions.

Conoscenze

Experience in LCVs

Analytical mindset

Commercial approach

Fluency in English

Descrizione del lavoro

Overview

We are looking for an experienced Senior Marketing Manager – LCV (Light Commercial Vehicles) to lead the European product marketing for our commercial vehicle range in terms of product portfolio, go-to-market strategy and long-term competitiveness.

Responsibilities

• Own the product lifecycle management for the LCV range – from conception, launch and evolution, to end-of-life.
• Develop and execute mid- and long-term product strategies aligned with business goals, market trends, and customer needs.
• Sales and technical support to sales department.
• Conduct competitive and market analysis to identify emerging opportunities and areas for product innovation.
• Lead cross-functional collaboration with Sales, R&D, Aftersales and Communications.
• Define and optimize product positioning, USPs, pricing structures, and overall value proposition.
• Monitor product performance (volume, mix, profitability, market share) and recommend corrective actions where needed.
• Support and manage converters.

Your profile

• Minimum of 7–10 years of experience in LCVs.
• In-depth understanding of the LCV market, sales channels and industry trends.
• Strong analytical mindset combined with a commercial and strategic approach.
• Fluent in English;

What We Offer

• Competitive compensation based on experience and performance.
• Health insurance (Metasalute) and meal vouchers.
• Company-wide and department teambuilding events.
• The opportunity to contribute to Europe’s transition to zero-emission transportation and the decarbonization of the economy.

Location: Milan, Italy

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024, providing green mobility services for the championship. BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.

Our purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.