Senior Brand Marketing Manager

Medium; Emilia-Romagna; Ibrido; EUR 80.000 - 100.000; Tempo pieno

Descrizione del lavoro

A global company is seeking a Senior Brand Marketing Manager to shape and elevate its brand. The role involves defining and executing brand strategy, overseeing integrated marketing campaigns, and collaborating with cross-functional teams. Ideal candidates will have over 10 years of brand marketing experience and strong analytical and communication skills. This position offers a competitive salary, flexible hybrid work options, and the opportunity for professional growth in a collaborative environment.

Servizi

Competitive salary with performance-based incentives

Flexible remote and hybrid work options

Access to professional development opportunities

Competenze

• 10+ years of experience in brand marketing in B2B technology, SaaS, or e-commerce.
• Expertise in brand strategy, messaging, and visual identity.
• Strong analytical skills to interpret KPI reports.

Mansioni

• Develop and maintain global brand strategy and guidelines.
• Lead integrated marketing campaigns across various channels.
• Collaborate on messaging and positioning for product launches.

Conoscenze

Brand strategy

Analytical skills

Communication skills

Project management

Influencing stakeholders

Formazione

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Strumenti

HubSpot

Google Analytics

Asana

Descrizione del lavoro

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Brand Marketing Manager in Bulgaria.

This role offers the opportunity to shape and elevate a global brand in a fast-growing, high-impact environment. As a Senior Brand Marketing Manager, you will define and execute brand strategy, oversee brand messaging, and ensure visual and narrative consistency across all channels. You will work closely with cross-functional teams, including creative, product, sales, and customer success, to drive brand awareness, strengthen loyalty, and support ambitious growth goals. This position combines hands‑on campaign leadership, content creation, and analytics‑driven optimization. It is ideal for a strategic thinker with a strong creative sensibility, excellent data literacy, and the ability to influence stakeholders across the organization. Your work will directly impact how customers perceive and engage with the brand globally.

Accountabilities

• Develop and maintain the global brand strategy, including vision, mission, values, and comprehensive brand guidelines.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, email, content, and events.
• Collaborate with product marketing to craft messaging and positioning for product launches and feature updates.
• Create compelling brand narratives, overseeing the brand voice, tone, and content across multiple channels (website, blog, social media, thought leadership).
• Monitor brand performance metrics, analyze results, and apply data‑driven insights to improve campaigns and ROI.
• Build strong relationships with cross‑functional teams and external agencies to ensure consistent brand representation.
• Conduct market research and competitive analysis to identify differentiation opportunities and evolving brand trends.

Requirements

• 10+ years of experience in brand marketing, preferably within B2B technology, SaaS, e‑commerce, or logistics sectors.
• Proven expertise in brand strategy, messaging, and visual identity development.
• Strong analytical skills with experience interpreting KPI reports and translating insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills; capable of influencing diverse stakeholders.
• Experience leading and collaborating with creative and marketing teams to execute high‑quality campaigns.
• Proficiency with marketing automation platforms (e.g., HubSpot), analytics tools (Google Analytics), A/B testing tools, and project management platforms (e.g., Asana).
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Familiarity with advertising across digital, social, SEO, SEM, video, audio, and mobile channels.

Benefits

• Competitive salary with performance‑based incentives.
• Flexible remote and hybrid work options.
• Opportunity to work on high‑visibility, global brand initiatives.
• Access to professional development and leadership growth opportunities.
• Collaborative, fast‑paced work environment with cross‑functional exposure.
• Comprehensive benefits package including healthcare, paid time off, and wellness suppo

Why Apply Through Jobgether?

We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.