Public Relations Manager

Borgo Santo Pietro Lifestyle Group; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A luxury lifestyle company based in Florence is looking for a PR Manager who thrives on storytelling and has a passion for brand image. The ideal candidate will have at least 3 years of PR or marketing experience, preferably in the luxury or hospitality sectors, with a keen sense of detail and a digital-savvy approach. Fluent in both English and Italian, you will support strategies that bolster brand awareness and manage relationships with media and influencers. An exciting opportunity to shape a brand's narrative in the luxury lifestyle industry awaits you.

Competenze

• Minimum 3 years of experience in PR and/or marketing in luxury or hospitality.
• Fluent in English and Italian; other languages are a plus.
• Digitally fluent with CMS platforms and web analytics.

Mansioni

• Support the development of PR strategies to strengthen brand awareness.
• Build relationships with journalists and media partners.
• Coordinate product launches and special events.
• Collaborate on cohesive brand identity.
• Manage campaign execution and performance tracking.

Conoscenze

Storytelling

Networking

Digital fluency

Luxury lifestyle knowledge

Formazione

Bachelor’s or Master’s degree in Marketing or Communications

Descrizione del lavoro

Borgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Our growth is fueled by a passion for creativity and a relentless pursuit of excellence. We are looking for like-minded individuals to join us in our vibrant work environment.

Based in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull’Albero, and a holistic Spa; Saporium Firenze, a Michelin star restaurant in Florence; Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; PN Homes Constructions, a construction company specialised in the refurbishment of historic properties in Italy and the UK; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.

We are seeking a creative and forward-thinking PR Manager who lives and breathes style, culture, and storytelling. With an instinct for brand image and a passion for the worlds of lifestyle and luxury, this person will bring our brand voice to life across press, digital, and experiential channels — crafting stories that inspire and connect.

You will play a key role in shaping how our brand is seen and felt — from media coverage and collaborations to events and campaigns that spark engagement and emotion.

What You’ll Do

• Shape the Narrative : Support the development and execution of compelling PR strategies that strengthen brand awareness and desirability.
• Tell the Story : Build and maintain strong relationships with journalists, influencers, and media partners to secure meaningful, on-brand coverage.
• Elevate the Brand Experience : Coordinate product launches, brand activations, and special events that bring our brand universe to life.
• Collaborate & Create : Work closely with the creative and digital teams to ensure every touchpoint — from social media to press releases — reflects a cohesive and inspiring identity.
• Lead Campaign Execution : Manage the day-to-day rollout of campaigns and content, ensuring they deliver both creative excellence and measurable results.
• Monitor & Measure : Track campaign performance and media results, translating data into insights for continuous growth.
• Partner with the Best : Liaise with agencies, partners, and collaborators to ensure every initiative meets the highest standards of quality and creativity.
• Stay Ahead : Keep a finger on the pulse of trends, culture, and competitors to identify new opportunities for visibility and innovation.

Who You Are

• A storyteller with a sharp eye for detail and a deep understanding of luxury and lifestyle culture.
• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• 3 years of experience in PR and / or marketing, ideally within the luxury, or hospitality sectors.
• Fluent in English and Italian; other languages are a plus.
• A natural networker with a strong media sense and creative intuition.
• Confident managing projects, timelines, and relationships with elegance and precision.
• Digitally fluent — familiar with social media strategy, CMS platforms, web analytics, and digital storytelling.
• A team player with a proactive mindset and a refined aesthetic sensibility.