Productmanager (m/f/d) FALKE Fashion Legwear

FALKE KGaA; Cremona; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading fashion brand in Italy seeks a Product/Marketing Manager responsible for managing seasonal collections, developing international strategies, and collaborating closely with various departments. The ideal candidate has 2-3 years of experience in a brand company and a strong affinity for fashion. This role offers opportunities for in-depth training and a supportive working environment.

Servizi

In-depth training

Flat hierarchies

Competenze

• Successful business studies with a focus on marketing/product management or fashion/textile management.
• 2-3 years of professional experience as a product/marketing manager in an international brand company.
• Confident use of Microsoft 365/Teams/project management tools and very good English.

Mansioni

• Manage and develop seasonal collections for fashion products from idea to launch.
• Implement international collection strategies and product concepts.
• Conduct market and brand research to inform decisions.

Conoscenze

Analytical thinking

Strong communication skills

Creativity

Market-oriented thinking

Aesthetic sensibility

Proactivity

Presentation skills

Formazione

Business studies with a focus on marketing/product management or relevant studies in fashion/textile management

Strumenti

Microsoft 365

Project management tools

Descrizione del lavoro

Your Role

• Responsibility for the seasonal fashion product range FALKE Fashion Legwear for men & women, chunky knitwear and women's fine knitwear
• Development and implementation of international collection strategies and fashionable product concepts for your product categories, based on the FALKE brand concept
• Management and development of seasonal collections for the above product categories – from the initial idea to product launch, throughout the entire product life cycle
• Continuous market, competition and country research, as well as observation of market and brand developments with regard to (inter)national trends, with targeted implementation of appropriate measures
• Creation, support and implementation of marketing and promotion plans
• Close collaboration with the content team and the e-commerce department (category management, performance marketing) to ensure the appropriate implementation of the marketing and product range strategy
• Sales and revenue planning, as well as the development of an appropriate pricing policy and control
• Planning, supporting, co-organising and implementing sales, prototype and regional or global meetings
• Planning and implementing regular photo shoots
• Working closely with design, product development, sales, external service providers and agencies to contribute to our mutual success

Your Profile

• Successful business studies with a focus on marketing/product management or studies in the field of fashion or textile management paired with an economic context
• Several years of professional experience (at least 2-3 years) as a product/marketing manager in an international brand company (ideally in the high-end fashion or accessories sector)
• Analytical thinking, independent and goal-oriented approach to work, and the ability to grasp complex issues
• Strong communication, assertiveness and presentation skills
• Proactivity, creativity, sense of responsibility, market- and cost-oriented thinking
• Aesthetic sensibility, a high affinity for fashion and the ability to operate in complex structures
• Confident use of Microsoft 365/Teams/project management tools and very good written and spoken English

Our Offer

In a world of mass production, reliable quality and creatively thought-out design are the factors that set us apart from the competition. We follow this guiding principle not only in our products, but also in our team. Because off the beaten track, we rely on decisive explorers. It is them that we offer in-depth training and flat hierarchies.

As an owner-managed family business, we know exactly what our success is based on – the commitment of our employees. Would you like to write your own chapter in our success story?