PRODUCT MARKETING MANAGER - CITRIX

Arrow ECS; Italia; Remoto; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading technology solutions provider seeks a Citrix Product Marketing Manager to enhance product positioning and messaging. Ideal candidates will have over 5 years of product marketing experience in tech, with strong communication skills and an emphasis on customer orientation. This role supports significant product launches and market analysis. Competitive compensation and development opportunities offered.

Servizi

Competitive compensation package

Reliable work environment

Professional and personal development

Competenze

• Minimum of 5 years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
• Proven track record of developing messaging frameworks and product positioning.

Mansioni

• Develop and execute go-to-market strategies for new product launches.
• Create compelling product positioning and messaging for the Citrix partner community.
• Conduct market research and competitive analysis.

Conoscenze

Product marketing expertise

Analytical skills

Communication skills

Customer orientation

Formazione

Bachelor’s degree in Marketing, Business, or related field

Descrizione del lavoro

Overview

Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.

Location: UK-United Kingdom - Remote

Position: Citrix Product Marketing Manager

Job Description: Arrow ECS is seeking a Citrix Product Marketing Manager to join our dynamic team in EMEA. The role focuses on positioning and messaging for the Citrix line of products and competitive differentiators. You will partner closely with Citrix/Cloud Software Group, product management, sales and marketing to effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.

What will you be doing at Arrow?

• In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
• Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end-consumers, as well as internally for enabling the sales teams
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report against KPI’s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with industry analysts

What are we looking for?

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• Minimum of 5 years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
• Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle.
• Exceptional analytical, organizational, and problem-solving skills.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment.

What is in it for you?

• Competitive and attractive employee compensation package
• Reliable & trusting work environment
• Cooperative team with flat structures and communication
• Professional and personal development

Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.

Do you see yourself as our future colleague? If yes – send us your application.

Time Type:

Full time

Job Category:

Product & Supplier Management

Summary

Location: UK-United Kingdom - Remote; IT-Italy - Remote; DE-Germany - Remote; IE-Ireland - Remote

Type: Full time