Product Marketing Manager, Academy & Innovation

Talent Garden; Milano; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading digital skills academy is seeking a Product Marketing Manager to enhance its B2C and B2B2C educational offerings. In this role, you will be responsible for defining product positioning, conducting market analysis, and orchestrating go-to-market strategies. Ideal candidates will have 3-5 years of experience, strong proficiency in AI, and fluency in both Italian and English. The position promotes hybrid work with attractive perks including meal vouchers and extra vacation days.

Servizi

Hybrid working environment

Access to co‑working spaces across Europe

Free access to Master courses

Meal vouchers and €1,000 welfare budget

Flexible remote work options for expecting parents

Extra 6 working days of vacation

Company‑provided MacBook

Pet-friendly environment

Competenze

• 3-5 years of relevant professional experience in Product Marketing or Strategy.
• Pragmatic and data-informed approach to decision-making.
• Strong proficiency in using AI for market research and content creation.

Mansioni

• Define and own product positioning and strategic narratives.
• Conduct market analysis and product discovery.
• Develop and implement customer lifecycle strategies.

Conoscenze

Product Marketing Experience

Data-informed Decision Making

Storytelling

Stakeholder Management

Fluency in Italian and English

Strumenti

Typeform

HubSpot

GA4

Canva

Riverside.fm

Descrizione del lavoro

A leading digital skills academy is seeking a Product Marketing Manager to enhance its B2C and B2B2C educational offerings. In this role, you will be responsible for defining product positioning, conducting market analysis, and orchestrating go-to-market strategies. Ideal candidates will have 3-5 years of experience, strong proficiency in AI, and fluency in both Italian and English. The position promotes hybrid work with attractive perks including meal vouchers and extra vacation days.