Nespresso - Brand Communication Manager

Nestle Operational Services Worldwide SA; Assago; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading global brand in Assago is seeking a Brand Communication Manager to craft and execute strategies that enhance its market presence. The ideal candidate will have significant experience in brand management, particularly in luxury or FMCG sectors, and a proven track record in people management. This role offers an opportunity to drive brand visibility and engagement through innovative marketing strategies and extensive media outreach.

Servizi

Diversity and inclusion programs

Professional development opportunities

Competenze

• Proven experience in brand management within luxury or FMCG sectors.
• Extensive experience in developing marketing and communication strategies.
• Strong expertise in e-commerce and performance marketing.

Mansioni

• Craft and execute brand strategy and communication plan.
• Build, manage, and protect the brand image.
• Foster relationships with media and influencers.

Conoscenze

Brand management

People management

Market analysis

Creative content development

Digital marketing

Formazione

University degree in business administration

Descrizione del lavoro

Overview

Nespresso
Coffee is at the heart of everything we do, and consumer satisfaction is why we do it.

At Nespresso, we revolutionize the world of coffee every day to create a positive impact and help improve people's lives and the environment around us.

Working at Nespresso means being part of a diverse community that shares values of inclusion and diversity, all driven by the goal of creating a positive impact on people and nature.

Position Snapshot

• Nespresso Italy, Milan HQ (Assago)
• Nespresso welcomes people with disabilities
• Permanent contract
• University degree in business administration with electives in marketing.
• Experience working more than 10 years in similar position with proven strong people management skills.
• Comprehensive profile with diverse experiences and competencies across the entire marketing spectrum, including product development, insights / research, brand development and activation, international coordination, digital / e-commerce, and category management.
• Experience with high-end / luxury brands in the food & beverage, beauty or fashion industries / retails, particularly in direct-to-consumer and / or FMCG environments, would be advantageous.

Position Summary

As a Brand Communication Manager, you will be instrumental in crafting and executing the brand strategy and communication plan, which are central to Nespresso's business strategy : consolidating Nespresso brand as The Ultimate Coffee Experience and the Icon of Perfect Coffee in Italy and ensuring sustained business growth and success.

Experience, Competencies and Attitude

• Proven and consolidated experience in brand management within companies where the brand is a predominant element of the business strategy, such as those in the luxury, food & beverage, fashion and retail sectors, particularly in brands that follow a primarily direct-to-consumer model or FMCG.
• Extensive experience in comprehensive brand management : building, managing, protecting, and promoting the Nespresso brand image; fostering a strong relationship between the brand and both current and prospective customers and developing targeted marketing and communication strategies to enhance sales objectives.
• Strong competencies in developing and fortifying the brand strategy and equity across all market touchpoints, including ATL, BTL, boutique retail, and digital & e-commerce channels.
• Strong expertise in understanding local market customer insights and analyzing market trends to effectively define brand positioning. Ability to develop a strategic brand and communication plan to achieve set objectives.
• Proven creative sensibility and expertise in utilizing tools and languages essential for defining brand strategy. Extensive experience in developing creative content and concepts.
• Deep experience in defining and managing above-the-line media channels such as TV, print, and outdoor advertising, as well as digital media, throughout the entire marketing funnel upper / middle / lower. A strong expertise in performance marketing and the management of e-commerce websites is particularly required.
• Advanced orchestrating skills in PR activities : encouraging the team in cultivating robust relationships with media, influencers, and industry stakeholders to secure favorable coverage and endorsements.
• Dedication to people management with a proven track record in managing people and teams, with have a natural inclination towards enabling individuals, coaching, and fostering the development of both individuals and the entire team in a a climate of trust, mental safety, collaboration.
• Strong spirit of innovation, curiosity, and willingness to experiment, winning mentality, inspirational attitude, coupled with dynamism and proactiveness in exploring new ideas and driving change in the respect of the brand positioning.
• Demonstrates exceptional proficiency in interpersonal communication, adept at navigating diverse contexts with ease and finesse. Possesses a remarkable ability to engage effectively with a wide range of stakeholders, fostering meaningful connections and rapport and ability in delivering captivating and impactful presentations tailored to different audiences.

A Day in the Life of the Brand Communication Manager

Brand&Contents : convert the profound understanding of the key requirements for brand construction within the market by meticulously crafting brand contents that seamlessly adapts global narratives to local nuances and needs, ensuring relevance and resonance. Additionally, spearheads the development of localized content in alignment with headquarters, orchestrating a cohesive brand narrative across all channels including television, print, digital, direct-to-consumer communication, boutique experiences, events, and public relations initiatives.

Media Plan : Responsibility for the media strategy involves crafting a plan that ensures brand visibility and engagement, constructing a full-funnel strategy encompassing traditional