Marketing Operations Manager

Bonatti; Parma; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading software solutions company in Italy is seeking a Marketing Operations Manager to manage HubSpot operations, ensure data governance, and support marketing teams. The ideal candidate will have 4–7 years of experience in Marketing Operations or Revenue Operations within B2B SaaS. You'll work in a highly collaborative environment focusing on comprehensive data management and campaign performance optimization. This is a full-time role requiring fluency in English and Italian, with a competitive salary and benefits package.

Servizi

Competitive salary and benefits

Opportunities for professional growth

Collaborative work environment

Competenze

• Strong experience with HubSpot and Salesforce.
• Skilled in data hygiene and enrichment.
• Fluent in English and Italian, German is a plus.

Mansioni

• Manage HubSpot workflows, scoring, and routing.
• Ensure accurate lead lifecycle management.
• Define and improve marketing processes.
• Support various marketing teams with correct setup.
• Ensure GDPR-compliant data usage.

Conoscenze

HubSpot expertise

Salesforce proficiency

Data segmentation

Analytical skills

Marketing automation

GDPR knowledge

Team collaboration

Formazione

4–7 years in Marketing Operations

Strumenti

Google Looker Studio

CRM tools

Campaign management software

Descrizione del lavoro

Job Title: Marketing Operations Manager

Reports To: Head of Marketing

About Us

At Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

We are looking for a Marketing Operations Manager to strengthen our go-to-market engine and ensure our marketing efforts are measurable, automated, and aligned with Sales and Field Marketing.

Role Overview

The Marketing Operations Manager plays a critical role in ensuring data accuracy, automation excellence, smooth processes and cross-team alignment. You will work closely with Sales, ABM, Field Marketing, Digital- and Content teams to ensure every marketing initiative is trackable, measurable and optimized to drive pipeline creation.

Key Responsibilities

HubSpot Ownership & Automation

Serve as the HubSpot super-user and administrator, managing workflows, scoring, routing, nurture programs, landing pages, integrations and templates.

• Ensure accurate lead lifecycle management (MQL → SAL → SQL) and seamless HubSpot-Salesforce data flow.
• Maintain accurate attribution and reporting.

Marketing Data Infrastructure & Reporting

• Own data quality, segmentation, tagging and database hygiene.
• Ensure UTM and event tracking, source categorization and build funnel and ROI dashboards.

Process Optimization & Governance

• Define and improve marketing processes (campaign execution, scoring and qualification).
• Maintain alignment with Marketing, Sales, ABM, IT and Field teams.

Campaign Execution Support

• Support ABM, Field Marketing, Social, Content and Events with correct setup, tracking and reporting.
• Evaluate and integrate new tools, maintain health of HubSpot, Salesforce, analytics, ads and tracking systems.

Compliance & Data Governance

• Ensure GDPR‑compliant data usage, consent management and segmentation.
• Partner with legal and IT on governance.

Required Skills & Experience

Data Management & CRM Expertise

• Strong experience with HubSpot and Salesforce.
• Skilled in segmentation, data hygiene and enrichment.

Analytics & Reporting

• Proficiency with Google Looker Studio, HubSpot reports, Salesforce dashboards.
• Ability to build funnel and performance analytics.

Process Design & Automation

• Experience with lead lifecycle design, lead scoring, routing, nurture workflows and campaign automation.

Attribution & Performance Optimization

• Knowledge of single-touch and multi-touch attribution models.
• Ability to evaluate and report campaign performance and ROI.
• Experience integrating and optimizing the marketing tech ecosystem (CRM, automation, analytics, ads platforms, ABM tools, etc.).

Governance & Compliance

• Strong understanding of GDPR and privacy requirements.

Preferred Qualifications

• 4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.
• Experience with HubSpot and Salesforce (certifications are a plus).
• Strong analytical mindset and passion for automation.
• Fluent in English and Italian, German is a plus.
• Experience in enterprise or multi-region environments.

What We Offer

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing

Industries

Software Development

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