Luxury Lifestyle PR Lead & Brand Storytelling

Borgo Santo Pietro Lifestyle Group; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A luxury lifestyle company based in Florence is looking for a PR Manager who thrives on storytelling and has a passion for brand image. The ideal candidate will have at least 3 years of PR or marketing experience, preferably in the luxury or hospitality sectors, with a keen sense of detail and a digital-savvy approach. Fluent in both English and Italian, you will support strategies that bolster brand awareness and manage relationships with media and influencers. An exciting opportunity to shape a brand's narrative in the luxury lifestyle industry awaits you.

Competenze

• Minimum 3 years of experience in PR and/or marketing in luxury or hospitality.
• Fluent in English and Italian; other languages are a plus.
• Digitally fluent with CMS platforms and web analytics.

Mansioni

• Support the development of PR strategies to strengthen brand awareness.
• Build relationships with journalists and media partners.
• Coordinate product launches and special events.
• Collaborate on cohesive brand identity.
• Manage campaign execution and performance tracking.

Conoscenze

Storytelling

Networking

Digital fluency

Luxury lifestyle knowledge

Formazione

Bachelor’s or Master’s degree in Marketing or Communications

Descrizione del lavoro

A luxury lifestyle company based in Florence is looking for a PR Manager who thrives on storytelling and has a passion for brand image. The ideal candidate will have at least 3 years of PR or marketing experience, preferably in the luxury or hospitality sectors, with a keen sense of detail and a digital-savvy approach. Fluent in both English and Italian, you will support strategies that bolster brand awareness and manage relationships with media and influencers. An exciting opportunity to shape a brand's narrative in the luxury lifestyle industry awaits you.