Junior Social Media

Altro; Bardi; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

An Italian manufacturing company is seeking a Digital Marketing Specialist in Bardi, Emilia-Romagna. The role involves creating and optimizing digital marketing strategies for lead generation and brand positioning in a B2B context. Ideal candidates should have at least 4 years of experience, a degree in Digital Marketing, and excellent English language skills. The company offers a dynamic work environment with smart working options.

Servizi

Smart working 1 day per week

Challenging projects in a stable environment

Competenze

• At least 4 years of experience in similar roles, preferably in international agencies or multinational companies.
• Excellent command of English (minimum B2 level).
• Experience in multi-country projects is a plus.

Mansioni

• Optimize content for search engines and contribute to organic positioning.
• Design and implement lead generation campaigns aligned with B2B funnel logic.
• Monitor campaign performance and optimize based on KPIs.

Conoscenze

SEO

Lead generation

Digital marketing tools

Communication skills

Data analysis

Formazione

Degree in Digital Marketing or related field

Strumenti

HubSpot

Salesforce

ActiveCampaign

Descrizione del lavoro

Digital Marketing Specialist – Corsico, Lombardia

20094 Corsico, Lombardia Fluid-o-Tech Group

WHO WE ARE

We are an Italian manufacturing company with an international presence, active for over years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals - people who thrive in fast‑paced, ever‑evolving contexts, with a strong results‑driven mindset and a collaborative, cross‑functional approach.

THE ROLE

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

Degree and / or postgraduate qualifications / master’s in Digital Marketing and / or Artificial Intelligence.

At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high‑tech sectors.

Experience in multi‑country projects is a plus.

Excellent command of English (minimum B2 level).

Proficient in digital tools and performance analysis, with a strong data‑driven mindset.

KEY PERSONAL QUALITIES

• Results‑oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross‑functional teams.
• Ability to thrive in a fast‑paced environment with constantly shifting priorities.

WHAT WE OFFER

The stability of an Italian company with international recognition in its reference markets.

A stimulating and constantly evolving work environment, with high‑impact and challenging projects.

Smart working : 1 day per week.

Digital & Event Marketing Specialist – Generali Employee Benefits (GEB)

20057 Vedano Al Lambro, Lombardia Generali Employee Benefits - GEB

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world and the Generali Group is one of the most significant players in the global insurance and the asset management industry. Generali supports each firm to innovate and grow with full investment autonomy ensuring they are set up to develop sustainable and innovative solutions. With the stability of Generali Group backing, the platform enables investors to access distinctive strategies and experts’ insights.

GEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey.

Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).

For more information, please visit our website.

The Digital & Event Marketing Specialist role has a global remit and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data‑driven role working closely with other members of the Marketing & Communications team, with the sales organization, Global Analytics & Insights Team, and Operation departments to maximize business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization.

Main accountabilities (non‑exhaustive list)

• Within the digital area
• Manage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more
• Actively contribute implementing new tools and functionalities (e.g. Salesforce)