Junior Global Marketing Analyst

RINA; Genova; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A multinational company in Genoa is seeking a Junior Global Marketing Analyst to drive market insights and support growth strategies. The ideal candidate should have a Master's in Marketing or Economics and 1-3 years in marketing intelligence. Responsibilities include market analysis, customer behavior evaluation, and campaign coordination. This full-time role offers a dynamic work environment in the marketing sector.

Competenze

• 1-3 years of experience in marketing intelligence or market research.
• Ability to analyze market trends.
• Experience in a global company or consulting firm is a plus.

Mansioni

• Conduct market analysis and monitor trends.
• Analyze customer behaviors and competitive environment.
• Coordinate direct marketing campaigns.

Conoscenze

Market analysis

Customer analytics

Data interpretation

Communication skills

Fluent in Italian and English

Formazione

Master’s Degree in Marketing or Economics

Strumenti

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Descrizione del lavoro

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Overview

RINA is currently recruiting for a Junior Global Marketing Analyst to join its office in Genoa (Italy) within the Global Marketing & Pricing Division.

Mission
As a Junior Marketing Analyst, you will play a key role in driving market insights and customer understanding. You will contribute to market assessments, customer analytics, and targeted mass mailing initiatives, working closely with Business Units and the Global Strategy & Innovation team. Your work will help shape data-driven strategies and support the growth of our business.

Key Accountabilities

• Market Analysis and Trend Monitoring: Supports the analysis of RINA Business Units\' underlying and addressable markets, conducting in-depth assessments by client segments and driven by the relevant market value chains, building up long term market scenarios at world and regional levels.
• Utilizes data-driven insights to identify opportunities, challenges, and areas for strategic growth within the target markets.

• Customer Behaviors and Competitive Environment: monitors and analyzes customer behaviors and conducts regular benchmarking exercises to evaluate competitors\' strategies, strengths, and weaknesses and provides actionable insights to identify commercial initiatives and to enhance the organization\'s competitive positioning.
• Stays informed about emerging business models in the industry and new technologies in place.
• Supports in the communication and dissemination of the performed analysis (via email, internal website, podcasts, etc.).

• Order Intake Monitoring and Customer Segmentation: Monitors order intake and maintains customer segmentation based on market sector, business size and other relevant criteria.
• Performs analysis to identify trends and insights in sales data to inform sales forecasts and decision-making.

• Customer Satisfaction (Internal and External): Supports and implements the mechanisms to measure customer satisfaction both internally and externally and collects feedback through surveys and other channels.
• Analyzes feedback data to identify trends, areas for improvement, and opportunities to enhance customer experience.

• Direct Marketing: Coordinate mass mailing campaigns, including campaign planning and execution, ensuring compliance with regulatory requirements and adherence to branding guidelines. Monitors campaign performance metrics and provides regular reports and insights for optimization.

• Cross-Functional Collaboration: For all the above, work closely with cross-functional teams, including sales, business development, and product teams.

Education

Master’s Degree in Marketing or Economics

Qualifications

• 1-3 years of experience in marketing intelligence, market research or related roles
• Ability to analyze market trends and provide strategic recommendations
• Previous experience in a global company or consulting firm is a plus
• Strong analytical skills and ability to interpret market data
• Experience with Microsoft Office (Excel, PowerPoint, Word)
• Fluent in Italian and English

Competencies

• ADDRESS THE WAY - Have a big picture of different situations and reinterpret it in a perspective way
• BUILD NETWORK - Forge trust relationships, across departments, and outside the organization
• CLIENT INTIMACY - Embrace internal and external client needs, expectations, and requirements to ensure maximum satisfaction
• EARN TRUST - Take everyone\'s opinion into account and remain open to diversity
• MAKE EFFECTIVE DECISIONS - Structure activities according to priorities, actions, resources and constraints
• MANAGE EMOTIONS - Recognise one\'s and other\'s emotions and express and regulate one\'s reactions
• PIONEER CHANGE - Actively embrace change and benefit from the new circumstances
• PROMOTE SUSTAINABLE DEVELOPMENT - Promote commitment by keeping promises as a Role Model
• THINK FORWARD - Capitalise on experiences and translate them into action plans for the future

RINA is a multinational company providing a wide range of services in the energy, marine, certification, infrastructure & mobility, industry, research & development sectors. Our business model covers the full process of project development, from concept to completion.

At RINA, we endeavor to create a work environment where every single person is valued and encouraged to develop new ideas. We provide equal employment opportunities and are committed to creating a workplace where everyone feels respected and safe from discrimination or harassment of any kind. We are also compliant to the Italian Law n. 68/99.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Mechanical Or Industrial Engineering, Environmental Services, and Information Technology & Services

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